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Field of marketing
sustainability. The notion of "marketing systems" is at the heart of macromarketing thought. Macromarketing may be a fairly recent term, but the ideas and interests
Macromarketing
Academic journal
The Journal of Macromarketing is a peer-reviewed academic journal that publishes papers in the field of business. The journal's editor is Mark Peterson
Journal_of_Macromarketing
Identification for a good or service
"Commercial Amphoras: The Earliest Consumer Packages?". Journal of Macromarketing. 22: 107. doi:10.1177/027467022001009. S2CID 154514559. Twede, Diana
Brand
Study and process of exploring, creating, and delivering value to customers
Moore, Elizabeth S. (December 2006). "Macromarketing as a Pillar of Marketing Thought". Journal of Macromarketing. 26 (2): 224–232. doi:10.1177/0276146706291067
Marketing
Inability to resist the urge to steal
ISBN 9780781787468. "Historical Research in the Journal of Macromarketing, 1981-2005". Journal of Macromarketing. 2006; 26: 178-192. "Introduction to the Special
Kleptomania
Selling in accord with Islamic principles
customer-focused to provide the best experience to the customer. Islamic macromarketing focuses on reformed marketing systems whose mechanisms are based on
Islamic_marketing
Process in brand marketing
"Commercial amphoras: The earliest consumer packages?" Journal of Macromarketing, Vol. 22, No. 1, 2002, pp 98–108 Maran, J. and Stockhammer, P.W. (eds)
Brand_management
Management, Vol. 18, 2002, pp 445–461 Dixon, D.F., "Medieval Macromarketing Thought," In Macromarketing,George Fisk and Phillip White (eds), pp 59–69. Boulder
History_of_marketing
Economics theory studying money
chrematistics in marketing systems, researchers can employ the following macromarketing research methodology proposed by Kadirov et al. (2016): frame a marketing
Chrematistics
Process enabling individuals to offer and demand goods
Layton, Roger A. (2007). "Marketing Systems—A Core Macromarketing Concept". Journal of Macromarketing. 27 (3): 227–242. doi:10.1177/0276146707302836. ISSN 0276-1467
Market_system
American food processing company
B., and Dix, L.F., "Periodization in Marketing History," Journal of Macromarketing, Vol. 25 No. 1, June 2005, pp 32-41, DOI: 10.1177/0276146705274982pp
Pillsbury_(brand)
Form of advertising
marketing Guerrilla marketing Internet marketing Loyalty marketing Macromarketing Meta marketing Mobile marketing Multicultural marketing Product management
Targeted_advertising
American stage and film actress (1884–1970)
Billie Burke Came to Sell Pond's Vanishing Cream in 1917". Journal of Macromarketing. 28 (1): 87 – via Sage. DeBauche, Leslie Midkiff (May 1, 2007). "Testimonial
Billie_Burke
Sale of goods and services
(September 2010). "A Brief History of Branding in China". Journal of Macromarketing. 30 (3): 210–221 (see e.g. p. 212). doi:10.1177/0276146709352219. ISSN 0276-1467
Retail
Process for reproducing text and images
marketing Guerrilla marketing Internet marketing Loyalty marketing Macromarketing Meta marketing Mobile marketing Multicultural marketing Product management
Printing
Country of manufacture, production, or growth
November 2009). "A Brief History of Branding in China". Journal of Macromarketing. 30 (3): 210–221. doi:10.1177/0276146709352219. S2CID 154558621. Twede
Country_of_origin
Economic branch
Macromarketing, Vol, 30, no. 3, 2010, pp. 210–21 Eckhardt, G.M. and Bengtsson. A. "A Brief History of Branding in China", Journal of Macromarketing,
Retail_industry
Concept in sustainable fashion
Barriers, and Remedies for Mobilization of Slow Fashion". Journal of Macromarketing. doi:10.1177/0276146714535932. S2CID 154555245. Jung, Sojin; Jin, Byoungho
Slow_fashion
Dictionary: Background, Description Vision, and Prospects, Journal of Macromarketing, 41(4), 521-526. [4] Findley, Frank, Kelly Johnson, Douglas Crang &
Marketing Accountability Standards Board
Marketing_Accountability_Standards_Board
For-profit library
Revolutionary Books: The History Of Rental Libraries Until 1960". Journal of Macromarketing. 21 (2): 123–134. doi:10.1177/0276146701212003. S2CID 143001225. Lyons
Circulating_library
Italian organization
Entrepreneurial Opportunity, and Economic Development". Journal of Macromarketing. 39 (4): 400–414. doi:10.1177/0276146719882767. Knox, Paul; Meyer, Heike
Cittaslow
British academic
Review: Politics and Propaganda: Weapons of Mass Seduction". Journal of Macromarketing. 27 (2): 199–201. doi:10.1177/0276146707301786. S2CID 153985627. Richards
Nicholas_O'Shaughnessy
consumption and the quality of life: A macromarketing challenge to the dominant social paradigm. Journal of Macromarketing, 17 (4), 4-23. Varman, R. & Costa
Sustainable market orientation
Sustainable_market_orientation
marketing Guerrilla marketing Internet marketing Loyalty marketing Macromarketing Meta marketing Mobile marketing Multicultural marketing Product management
Agile_marketing
Business analysis framework
these relationships is "more challenging". Enterprise planning systems Macromarketing SWOT analysis VRIO Aguilar, F. J. (1967). Scanning the business environment
PEST_analysis
Charity promoting and licensing Fairtrade certification in the United Kingdom
Gibbon, J., & Slack, R.: 2006, ‘The mainstreaming of Fair Trade: a macromarketing perspective’, Journal of Strategic Marketing, 14, 329-352. Griffiths
The_Fairtrade_Foundation
Promotion of product sales
marketing Guerrilla marketing Internet marketing Loyalty marketing Macromarketing Meta marketing Mobile marketing Multicultural marketing Product management
Merchandising
Topics referred to by the same term
formerly known as Journal of Metals Journal of Macroeconomics Journal of Macromarketing Journal of Mammalogy Journal of Management Journal of Marketing Journal
JOM
Paid representative of an organization
marketing Guerrilla marketing Internet marketing Loyalty marketing Macromarketing Meta marketing Mobile marketing Multicultural marketing Product management
Brand_ambassador
Statements in North America during the Progressive Era". Journal of Macromarketing. 20 (1): 23–35. doi:10.1177/0276146700201003. "Code of the District
Fraudulent Advertising Act of 1916
Fraudulent_Advertising_Act_of_1916
Sustainable and equitable trade
G; Gibbon, J; Slack, R (2006), "The mainstreaming of Fair Trade: a macromarketing perspective" (PDF), Journal of Strategic Marketing, 14 (4): 329–52,
Fair_trade
Space in which a market operates
"Commercial amphoras: The earliest consumer packages?" Journal of Macromarketing, Vol. 22, No. 1, 2002, pp 98–108 Wengrow, D., "Prehistories of Commodity
Marketplace
Marketing concept
48-57 Wilkie, W.L. and Moore, E.S., "Macromarketing as a Pillar of Marketing Thought," Journal of Macromarketing, Vol. 26 No. 2, December 2006, pp 224-232
Societal_marketing
Item given to someone without the expectation of anything in return
Rituals: A Historical Analysis of Valentine's Day in Japan". Journal of Macromarketing. 31 (1): 44–56. doi:10.1177/0276146710375831. ISSN 0276-1467. Gordenker
Gift
American marketing professor and author
p. 60 Wilkie, W.L. and Moore, E.S., "Macromarketing as a Pillar of Marketing Thought," Journal of Macromarketing, Vol. 26 No. 2, December 2006, p. 225
E._Jerome_McCarthy
Filipina–New Zealand marketing academic
associate editor of the Journal of Strategic Marketing, the Journal of Macromarketing and the Journal of Research in Marketing and Entrepreneurship, and was
Sussie_Morrish
Area of applied ethics
Distributive Justice in Marketing: A Benefit-Cost Approach". Journal of Macromarketing. 28: 33–43. doi:10.1177/0276146707311243. S2CID 145206262. Mahmood,
Marketing_ethics
American business academic (1939–2022)
in the fields of "Competition, Strategy, Marketing Theory, Ethics, Macromarketing, and Philosophy of Science." He has authored dozens of books and more
Shelby_D._Hunt
Design or use of signs and symbols to communicate a message
Anders (2009). "A Brief History of Branding in China". Journal of Macromarketing. 30 (3): 210–221. doi:10.1177/0276146709352219. S2CID 154558621. Zonggghuo
Signage
Concept in marketing and psychology
marketing Guerrilla marketing Internet marketing Loyalty marketing Macromarketing Meta marketing Mobile marketing Multicultural marketing Product management
Attention_theft
Type of storage container
"Commercial Amphoras: The Earliest Consumer Packages?", Journal of Macromarketing, 22 (1): 98–108, doi:10.1177/027467022001009, S2CID 154514559, retrieved
Amphora
Certification mark
Gibbon, J., & Slack, R.: 2006, ‘The mainstreaming of Fair Trade: a macromarketing perspective’, Journal of Strategic Marketing, 14, 329-352. Fairtrade
International Fairtrade Certification Mark
International_Fairtrade_Certification_Mark
Process of determining what a company will receive in exchange for its products
marketing Guerrilla marketing Internet marketing Loyalty marketing Macromarketing Meta marketing Mobile marketing Multicultural marketing Product management
Pricing
of Public Policy and Marketing, Journal of Advertising, Journal of Macromarketing, International Journal of Advertising, Journal of Marketing Management
Debra_Ringold
Motivational poster produced by the British government in 1939
of Commercial Advertising in Wartime Britain, 1939–1945". Journal of Macromarketing. 29 (1): 58–73. doi:10.1177/0276146708328054. S2CID 144461596. Inkster
Keep_Calm_and_Carry_On
Type of out-of-home advertising
marketing Guerrilla marketing Internet marketing Loyalty marketing Macromarketing Meta marketing Mobile marketing Multicultural marketing Product management
Rideshare_advertising
Historical development of sales to consumers
Macromarketing, Vol, 30, no. 3, 2010, pp. 210–21 Eckhardt, G.M. and Bengtsson. A. "A Brief History of Branding in China", Journal of Macromarketing,
History_of_retail
Intended or ideal recipient of a message or artistic expression
(1997). "Ethical implications of target market selection". Journal of Macromarketing. 17 (2). Boulder, CO: 49–64. doi:10.1177/027614679701700205. S2CID 153422647
Target_audience
Canada's national museum on anthropology, ethnology, and history
Marketing in the Canadian Museum Community, 1840–1989". Journal of Macromarketing. 23 (1): 25. doi:10.1177/0276146703023001007. S2CID 144878586. "The
Canadian_Museum_of_History
American marketing awards program
marketing Guerrilla marketing Internet marketing Loyalty marketing Macromarketing Meta marketing Mobile marketing Multicultural marketing Product management
Clio_Entertainment_Awards
Psychological or sociological research
Valerie A. (August 2017). The ethics of informal social experiments. Macromarketing Society Inc. and the Marketing Department, University of Otago. hdl:10182/9574
Social_experiment
Method of extending market reach
marketing Guerrilla marketing Internet marketing Loyalty marketing Macromarketing Meta marketing Mobile marketing Multicultural marketing Product management
Affinity_marketing
Advertising company
in Britain and the United States in the Interwar Years." Journal of Macromarketing 29 (2009): 8-20. Silva, Jonathan. "The marketing complex: the J. Walter
J._Walter_Thompson
Method of reusing or reprocessing used clothing, fibrous material and rags
Recycling of Clothing and Textiles—A Network Approach". Journal of Macromarketing. 34 (3): 383–399. doi:10.1177/0276146714529658. ISSN 0276-1467. S2CID 154368723
Textile_recycling
Type of advertising
An Historical Analysis of Their Causes and Consequences". Journal of Macromarketing. 30 (3): 270–286. doi:10.1177/0276146710372222. hdl:11244/25089. T.E
Comparative_advertising
Medieval trade route between Scandinavia and the Eastern Roman Empire
Warrior-Merchants and the Origin of the Russian State". Journal of Macromarketing. 18 (1): 50–61. doi:10.1177/027614679801800107. ISSN 0276-1467. Adelson
Route from the Varangians to the Greeks
Route_from_the_Varangians_to_the_Greeks
Vietnam and Entrepreneurial Private Enterprises: A Macromarketing Perspective. Journal of Macromarketing December 7, 2011. http://jmk.sagepub
Global Social Change Research Project
Global_Social_Change_Research_Project
American consumer psychologist
marketing Guerrilla marketing Internet marketing Loyalty marketing Macromarketing Meta marketing Mobile marketing Multicultural marketing Product management
Lynn_R._Kahle
British academic and writer (1927–2023)
marketing: separating the wheat from the chaff", published in the Journal of Macromarketing in 2001. Over his long publishing career – fourteen books and numerous
John_O'Shaughnessy_(academic)
Rituals: A Historical Analysis of Valentine's Day in Japan". Journal of Macromarketing. 31 (1). doi:10.1177/0276146710375831. Mitsuda, Tatsuya (2014). "From
Chocolate_in_Japan
Management concept
Choicemaking and Choicelessness in Hyperdigital Marketspaces. Journal of Macromarketing, 41(1), 65-74. The Harvard Business Review article led to various academic
Marketspace
Concept relating to distribution of rewards to group members
Emerging Directions, and the Promise of Rawlsian Analysis." Journal of Macromarketing 28(1):5–11. Maiese, Michelle. [2003] 2013. "The Notion of Fair Distribution
Distributive_justice
Type of activism in economy
Kostyk, Alena (2021-06-01). "A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics". Journal of Macromarketing. 41 (2): 181–193. doi:10
Brand_activism
View that capital exists in nature as "natural capital"
"Greening Capitalism: Opportunities for a Green Commodity". Journal of Macromarketing. 20 (1): 46–55. doi:10.1177/0276146700201005. S2CID 55174978. Smith
Eco-capitalism
Major force in capitalist economies
and Bengtsson, A., "A Brief History of Branding in China," Journal of Macromarketing, Vol. 30, No. 3, 2010 Hong Liu, Chinese Business: Landscapes and Strategies
History_of_advertising
Capitalist appropriation and assimilation of sexual diversity
History of the Gay Market Segment in the United States". Journal of Macromarketing. 22 (1): 86–97. doi:10.1177/027467022001008. ISSN 0276-1467. S2CID 145800621
Rainbow_capitalism
American historian
D. Chandler Jr. and the Landscape of Marketing History." Journal of Macromarketing 20#2 (2000): 167–173. Sicilia, David B. "Cochran's Legacy: A Cultural
Alfred_D._Chandler_Jr.
Thai Buddhist temple
Economic Systems and Business Ethics. Proceedings of the 41st Annual Macromarketing Conference. Berlin: Social Science Research Network. pp. 287–8. SSRN 2811658
Wat_Phra_Dhammakaya
Devices and techniques used to close containers
"Commercial Amphoras, the First Consumer Package" (PDF), Journal of Macromarketing, 22, 1: 185–198, archived from the original (PDF) on 2011-07-16, retrieved
Closure_(container)
National non-profit certification and public education organization
Gibbon, J., & Slack, R.: 2006, ‘The mainstreaming of Fair Trade: a macromarketing perspective’, Journal of Strategic Marketing, 14, 329-352. See for example
Fairtrade_Canada
Journal of Service Research, the Journal of Retailing, and the Journal of Macromarketing. His books include The Service Dominant Logic of Marketing: Dialog,
Stephen_Vargo
Australian meat and livestock regulator
Labeling: Commercial Lessons and Religious Limitations". Journal of Macromarketing. 36 (4): 388–399. doi:10.1177/0276146715620236. ISSN 0276-1467. S2CID 157661414
Meat_&_Livestock_Australia
Part of the advertising industry
marketing Guerrilla marketing Internet marketing Loyalty marketing Macromarketing Meta marketing Mobile marketing Multicultural marketing Product management
Advertising_management
in Britain and the United States in the interwar years." Journal of Macromarketing 29.1 (2009): 8-20. Schwarzkopf, Stefan. "They do it with mirrors: advertising
History of advertising in Britain
History_of_advertising_in_Britain
Filipino professor
“Alleviating Poverty: A Macro/Micro Marketing Perspective,” Journal of Macromarketing, December 2006, pp. 233–39 (co-authored with Philip Kotler and Tony
Ned_Roberto
Israeli high-tech non-profit organization
Business Practices Archived 2008-07-03 at the Wayback Machine Journal of Macromarketing, Vol. 21, June 2001, pp 74-80 Who says print journalism is dying?[dead
Zomet_Institute
Anthropologist, marketing academic, and author
and Small Businesses in Ghana: The Role of Public Policy". Journal of Macromarketing. 38 (1): 29–56. doi:10.1177/0276146717741067. hdl:20.500
Eric_J._Arnould
Chandler, Jr. and the Landscape of Marketing History." Journal of Macromarketing 20#2 (2000): 167-173. Steven W. Usselman, "Still Visible: Alfred D.
Business_history
Process of selecting the most efficient media of advertising
marketing Guerrilla marketing Internet marketing Loyalty marketing Macromarketing Meta marketing Mobile marketing Multicultural marketing Product management
Advertising_media_selection
Shift in dietary consumption and energy expenditure
Developing Countries: Analysis, Ethics, and Public Policy". Journal of Macromarketing. 27 (2): 126–137. doi:10.1177/0276146707300076. S2CID 154388470. Mann
Nutrition_transition
at Dallas- Richardson, Texas University of Guelph- Ontario, Canada Macromarketing Marketing Research Marketing Consumer Behaviour Customer insight Academic
Master_of_Marketing_Research
Type of Internet community
through Social Support within Online Health Communities". Journal of Macromarketing. 35 (3): 353–367. doi:10.1177/0276146714538055. ISSN 0276-1467. S2CID 55588268
Online_health_communities
Gibbon, J., & Slack, R.: 2006, 'The mainstreaming of Fair Trade: a macromarketing perspective', Journal of Strategic Marketing, 14, 329-352. Crane, A
Fair_Trade_USA
Packaging component
"Commercial Amphoras: The Earliest Consumer Packages?", Journal of Macromarketing, 22 (1): 98–108, doi:10.1177/027467022001009, S2CID 154514559, retrieved
Package_handle
; Gibbon, J.; Slack, R. (2006), "The mainstreaming of Fair Trade: a macromarketing perspective" (PDF), Journal of Strategic Marketing, 14 (4): 329–352
Fair_trade_debate
Village in Uganda
Subsistence Economies: The Case of the Batwa of Buhoma, Uganda". Journal of Macromarketing. 35 (2): 243–256. doi:10.1177/0276146714528954. ISSN 0276-1467. Ahebwa
Buhoma,_Uganda
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