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Commercial augmented reality (CAR) describes augmented reality (AR) applications that support various B2B (Business-to-Business) and B2C (Business-to-Consumer)
Commercial_augmented_reality
Form of 3D computer interaction merging the real world with virtual objects
communications, medicine, and entertainment. Augmented reality frameworks include ARKit and ARCore. Commercial augmented reality headsets include the Magic Leap 1
Augmented_reality
Mixed reality platform
Windows Mixed Reality (WMR) is a discontinued platform by Microsoft which provides augmented reality and virtual reality experiences with compatible head-mounted
Windows_Mixed_Reality
Using software to guide the placement of light displays on objects
Projection mapping, similar to video mapping and spatial augmented reality, is a projection technique used to turn objects, often irregularly shaped,
Projection_mapping
The Augmented Reality Sandtable (ARES) is an interactive, digital sand table that uses augmented reality (AR) technology to create a 3D battlespace map
Augmented_Reality_Sandtable
Industrial Augmented Reality (IAR) is the application of augmented reality (AR) and heads-up displays to support industrial processes. The use of IAR
Industrial_augmented_reality
Brazilian digital influencer and augmented reality developer
professionally as Brenno Faustino, is a Brazilian digital influencer and augmented reality developer. He began producing content on the internet in 2015 through
Brenno_Faustino
Computer-simulated experience
reality-virtuality continuum. As such, it is different from other digital visualization solutions, such as augmented virtuality and augmented reality
Virtual_reality
Mixed reality smartglasses
HoloLens is an augmented reality (AR)/mixed reality (MR) headset developed and manufactured by Microsoft. HoloLens runs the Windows Mixed Reality platform under
Microsoft_HoloLens
Dutch augmented reality company
called Layar. The browser allowed users to find various items, using augmented reality technology. On September 1, 2010, the World Economic Forum announced
Layar
Virtual and augmented reality products company
Facebook Inc.) that produces virtual reality (VR) and augmented reality (AR) hardware and software, including virtual reality headsets such as the Quest, and
Reality_Labs
Form of human-machine interaction
of elements in 3D space is relevant. It encompasses virtual reality and augmented reality. The 3D space used for interaction can be the real physical
3D_human–computer_interaction
American software company
EON Reality is a multinational virtual reality and augmented reality software developer headquartered in Irvine, California. The company was founded by
EON_Reality
Austrian mobile augmented reality technology provider
Planet Best Augmented Reality Developer Tool, Augmented Planet Android Apps Magazine – Best Augmented Reality app 2013 2011: Best Augmented Reality Browser
Wikitude
Video game played on a mobile device
being commercial successes. Location-based mobile games sometimes have augmented reality functionality, such as the 2016 game Pokémon Go. The augmented reality
Mobile_game
Interdisciplinary area of psychology and engineering
pragmatic augmented cognition applications. The Defense Advanced Research Projects Agency (DARPA) has been one of the primary funding agencies for augmented cognition
Augmented_cognition
Norwegian cinematographer (born 1986)
commercial astronaut, cinematographer, film director who has worked in the field of virtual reality (VR) cinematography, 3D animation and augmented reality
Jannicke_Mikkelsen
Extended reality operating system
Information revealed that Google had no plans to develop a new pair of augmented reality (AR) smartglasses as of mid-2019, in part due to the highly publicized
Android_XR
Wearable computer glasses
headphone functionality. A pair of smartglasses can be considered an augmented reality device if it performs pose tracking. Superimposing information onto
Smartglasses
Head-mounted device that provides virtual reality for the wearer
or interstellar communication. Augmented reality headset Curved screen List of virtual reality headsets Mixed reality Kuchera, Ben (15 January 2016).
Virtual_reality_headset
Means by which a user interacts with and controls a machine
the real world and creates augmented reality, the CUI is augmented and uses an augmented reality interface. When a UI interacts with all human senses, it
User_interface
Augmented reality company
Metaio GmbH was a privately held augmented reality (AR) company that was acquired by Apple Inc. in May 2015. Headquartered in Munich, Germany, with subsidiaries
Metaio
2006 novel by Vernor Vinge
service offered by commercial vendors of gaming solutions, can in principle also be used to coordinate networked augmented reality representations across
Rainbows_End_(Vinge_novel)
Video game played in virtual reality
interest from academics to explore what VR, along with augmented reality and other mixed reality systems, could bring to video games, through the 2000s
Virtual_reality_game
Advanced driver assistance system
navigation with augmented reality, heads-up displays June 28, 2013 Ulanoff, Lance | Mashable | Pioneer AR Heads Up Display Augments Your Driving Reality January
Automotive_head-up_display
Mobile computer vision platform for Android developed by Google
Tango (named Project Tango while in testing) was an augmented reality computing platform, developed and authored by the Advanced Technology and Projects
Tango_(platform)
Cross-platform video game and simulation engine
extended to support a variety of desktop, mobile, console, augmented reality, and virtual reality platforms. It is particularly popular for iOS and Android
Unity_(game_engine)
American multinational technology
by Paul Travers in 1997. Vuzix is a supplier of smartglasses and augmented reality display technology. Vuzix manufactures and sells computer display
Vuzix
Hypothesis that reality could be a computer simulation
proposes that what one experiences as the real world is actually a simulated reality, such as a computer simulation in which humans are constructs. There has
Simulation_hypothesis
Visual and perceptual phenomenon
accommodation of the eye. This commonly occurs in virtual reality devices, augmented reality devices, 3D movies, and other types of stereoscopic displays
Vergence–accommodation conflict
Vergence–accommodation_conflict
Location-based augmented reality mobile game
Ingress is an augmented reality (AR) mobile game currently developed and published by Niantic Spatial for Android and iOS devices. The game was released
Ingress_(video_game)
Transparent display presenting data within normal sight lines of the user
in commercial aircraft, automobiles, and other (mostly professional) applications. Head-up displays were a precursor technology to augmented reality (AR)
Head-up_display
Retired 3D model viewing application by Microsoft
Viewer (formerly Mixed Reality Viewer and before that, View 3D) was a retired 3D computer graphics viewer and augmented reality application that was first
Microsoft_3D_Viewer
American production firm
first major installation and the first of its kind in the country. "Augmented Reality Dinosaurs" was created for the Vancouver-based company Dinosaurs Unearthed
Geomedia_Inc.
Chemical compound
low birefringence such as augmented reality and virtual reality, projector lenses and head-up displays. In augmented reality devices COP films are used
Cyclic_olefin_polymer
Astronomy application
use of augmented reality. Users can scroll a list of objects visible on any night and from any location on Earth. In addition to its commercial success
Star_Walk
Computational navigational technique used by robots and autonomous vehicles
in robot navigation, robotic mapping and odometry for virtual reality or augmented reality. SLAM algorithms are tailored to the available resources and
Simultaneous localization and mapping
Simultaneous_localization_and_mapping
Display which can be seen through
main applications of this type of display are in head-up displays, augmented reality systems, digital signage, and general large-scale spatial light modulation
See-through_display
Company in New Mexico, United States
"ARC4: Heads-up on-the-move augmented reality technology". Applied Research Associates, Inc. ARC4 is advanced augmented reality (AR) technology that delivers
Applied_Research_Associates
Open source game engine
and 3D games targeting PC, mobile, web, consoles, and virtual, augmented, and mixed reality platforms, and can also be used to develop non-game software
Godot_(game_engine)
American computer software company
markets products and services and an Internet of Things (IoT) and augmented reality (AR) platform for partners and developers. PTC was founded by Samuel
PTC_Inc.
Virtual reality headset released in 2021
The PICO Neo 3 is a standalone virtual reality (VR) headset developed by PICO Immersive, a division of ByteDance. It was released on May 10, 2021, and
PICO_Neo_3
Augmented reality project for astronauts
provides virtual assistance to astronauts using Microsoft HoloLens augmented reality headsets. Sidekick has two modes of operation. Remote Expert Mode
Project_Sidekick
Defunct Canadian technology company
they able to deliver an augmented reality experience due to their lack of see-through capabilities. Recon's first commercial product, the Transcend, was
Recon_Instruments
Type of wearable device
but are not see-through, such as virtual reality headsets. In some cases, this may qualify as augmented reality (AR) technology. OHMD technology has existed
Optical see-through head-mounted display
Optical_see-through_head-mounted_display
Determining the position and orientation of a robot by analyzing associated camera images
on the Mars Exploration Rovers. Uses for visual odometry include augmented reality and robotics. It is called visual-inertial odometry (VIO) if it uses
Visual_odometry
Portrayal of sexual subject matter
advancements in passthrough technology for augmented reality experiences. VRPorn.com is an American virtual reality pornography website established in 2013
Pornography
Nausea caused by exposure to a VR environment
(2021). "Editorial: Cybersickness in Virtual Reality and Augmented Reality". Frontiers in Virtual Reality. 2 759682. doi:10.3389/frvir.2021.759682. ISSN 2673-4192
Virtual_reality_sickness
Alternative form of exposure therapy
world. This in turn "augments" the current reality and uses virtual elements to build upon the existing environment. Augmented reality poses additional benefits
Virtual_reality_therapy
Content using a combination of forms
locally with an offline computer, game system, simulator, virtual reality, or augmented reality. The various formats of technological or digital multimedia
Multimedia
Overview of the various applications that make use of virtual reality
International Data Corporation expected spending to increase for augmented reality (AR) and virtual reality, forecasting a compound annual growth rate of 198% from
Virtual_reality_applications
Rendering program
Maker (WHM) 1.0 is a rendering program for mobile applications using augmented reality technology. It is developed by the Institute for Virtual Culture (Bulgarian:
World_Heritage_Maker
American media company
specializes in documentary film production, commercial production, virtual reality and augmented reality. In April 2016, RYOT was acquired by HuffPost
RYOT
Augmented reality user interface
virtual touch screen (VTS) is a user interface system that augments virtual objects into reality either through a projector or optical display using sensors
Virtual_touch_screen
American multinational technology conglomerate
metaverse—an interconnected digital ecosystem spanning virtual and augmented reality technologies. Meta is ranked 17th on the Fortune 500 and 16th on the
Meta_Platforms
Shopping mall in Tokyo, Japan
Reverie. Little Planet (5F) An indoor children's park known for its augmented reality experiences. Zepp DiverCity (Tokyo) (2F) A music hall. Unko Museum
DiverCity_Tokyo_Plaza
Japanese media corporation
movies, music videos, and television commercials, using new technologies such as augmented reality, virtual reality, 3D computer graphics, and panoramic
Geek_Pictures
Medical instrument
endoscopic images can be combined with other image sources using augmented reality to provide the surgeon with additional information. For instance,
Endoscope
Cross-platform 3D graphics API and open standard
were shown at SIGGRAPH 2018. Previously MoltenVK was a proprietary and commercially licensed solution, but Valve made an arrangement with developer Brenwill
Vulkan
German technology company
German specialized augmented reality software provider for wearables 2021: Upskill, a United States industrial augmented reality software provider 2021:
TeamViewer_(company)
Locating a moving object by analyzing frames of a video
security and surveillance, video communication and compression, augmented reality, traffic control, medical imaging and video editing. Video tracking
Video_tracking
several new Facebook innovations, such as the Oculus Quest 2, a new augmented reality division called Project Aria, and the Ray-Ban Stories themselves.
Meta_smart_glasses
Slovak automotive navigation technology company
successful apps". BBC News. Retrieved 26 August 2026. "Sygic Incorporates Augmented Reality Into its GPS Navigation App". Inside GNSS. 6 July 2017. Retrieved
Sygic
app, where augmented reality could be used to create and upload music videos. The theme was retired in 2022 after being deemed a commercial failure. Lego
List_of_Lego_themes
Software platform
Cluetivity is a geolocation-based and augmented reality (AR) software platform developed by Life Action Games GmbH, headquartered in Berlin, Germany.
Cluetivity
2018 South Korean television series
a series of mysterious incidents surrounding a new and intricate augmented reality game inspired by the stories of the Alhambra Palace. It aired on cable
Memories_of_the_Alhambra
Method of 3D reconstruction from moving objects
Automatic number-plate recognition Automated species identification Augmented reality Bioimage informatics Bin picking Blob detection Computer-aided diagnosis
Structure_from_motion
Food delivery app launched in 2013
Japan employees using Vocaloid, and take pictures with Miku using augmented reality. During certain timeframes, pizzas ordered through the app would be
Domino's App feat. Hatsune Miku
Domino's_App_feat._Hatsune_Miku
American technology executive (born 1967)
later found Niantic. In 2010, Hanke was given resources to staff an augmented reality gaming unit within Google and the new internal startup was dubbed
John_Hanke
Robot designed to entertain
constructed of grapevines to both act as individuals and a group. Augmented Fish Reality allowed Siamese fighting fish to control their robots to meet across
Entertainment_robot
Visual effects studio in Los Angeles
design and development, 3D printing, previs and real-time VFX, augmented and virtual reality, and video game development. Aaron Sims began his career as
The_Aaron_Sims_Company
Ukrainian technology company
2012. In October 2012, Google bought Viewdle to improve Android's augmented reality and face recognition. The company is an expert in the field of computer
Viewdle
3D model hosting and sharing platform
Sketchfab. The main product of Sketchfab is a 3D, virtual reality (VR) and augmented reality (AR) model viewer. It enables users to move freely around
Sketchfab
American filmmaker (born 1965)
the company announced an interactive publishing division to offer "augmented reality" content from printed graphic novels with digital video. The graphic
Michael_Bay
Volume rendering technique
Automatic number-plate recognition Automated species identification Augmented reality Bioimage informatics Bin picking Blob detection Computer-aided diagnosis
Gaussian_splatting
Experimental video conferencing method by Google
compression to create the 3D effect without the user wearing typical virtual reality goggles. The goal is to make the user feel as if they are in the same room
Google_Beam
American multinational technology company
of advertisers than they were used to. In February 2002, AdWords was augmented with a cost per click model. This was a significant change in advertising
Free open-source framework
gamepads, based on the Gamepad API. In 2017, the option to author augmented reality content was added. The system is based on the open-source tracking
Blend4Web
Virtual reality headset
models gained widespread popularity. The company ultimately pivoted to augmented reality in the late 2010s and lost much of its staff amid financial trouble
AntVR
Virtual reality company
(originally named Criticom Corporation) began conducting research into augmented reality in early 1990s. The company, co-founded by John Ellenby, who also
GeoVector
Line of smart displays by Facebook
Portal Go. These models provide video chat via Messenger and WhatsApp, augmented by a camera that can automatically zoom and track people's movements.
Meta_Portal
Streamers that use virtual avatars
Cover Corporation, a company that was originally developing augmented and virtual reality software, shifted its focus to VTubers by establishing Hololive
VTuber
Video game franchise
battles these machines using stealth and tribal weaponry, aided by an augmented reality device called a Focus. They must also navigate conflicts between human
Horizon_(video_game_series)
Los Angeles–based software company, Zugara. Cited initially as an "augmented reality dressing room", The Webcam Social Shopper allows online shoppers to
Webcam_Social_Shopper
Automatic number-plate recognition Automated species identification Augmented reality Bioimage informatics Bin picking Blob detection Computer-aided diagnosis
4D_reconstruction
Nonprofit contract research institute
analysis, image recognition, language comprehension, virtual and augmented reality, human-machine interaction, autonomous and adaptive systems, robotics
German Research Centre for Artificial Intelligence
German_Research_Centre_for_Artificial_Intelligence
Field of information and communication technology
decisions. Three specific smart tourism tools are mobile applications, augmented reality, and near-field communications. Applications must be able to provide
Smart_tourism
2015 American film
Billington, Alex (February 2, 2016). "Reggie Watts in Trailer for Augmented Reality Sci-Fi 'Creative Control'". Firstshowing.net. Retrieved March 24,
Creative_Control_(film)
provided to the pilot(s) in real time via one or more displays intended to augment or replace the windscreen. In recent[when?] years, other types of vision
External_vision_system
American rapper (1992–2018)
Retrieved May 3, 2026. "Warner Records : Mac Miller – Balloonerism – Augmented Reality Campaign – The Clios". Clios.com. Retrieved May 3, 2026. Atkinson
Mac_Miller
British artist, director, author and photographer
the planet. His commercial was titled Resilient Rice. Warner has collaborated with Moe's Southwest Grill to create new augmented reality foodscapes made
Carl_Warner
Computer technology related to computer vision and image processing
weak signals may result in a false positive result for sea urchin. In reality, such textures and outlines would not be represented by single nodes, but
Object_detection
Content-based image retrieval
For unauthorized use, Pixsy offers a compensation recovery service for commercial use of the image owners work. Pixsy partners with over 25 law firms and
Reverse_image_search
into property details and area information pages. An iPhone App with augmented reality was created with the launch of a TV advertising campaign starring
FindaProperty
Use of digital logic devices to facilitate communication across languages
handling, and other ancillary tasks. Based on the concept of augmented reality, augmented translation seeks to make translators more productive by providing
Computer-assisted_translation
American industrial company
equipped with augmented vision can execute a straight-in Category 1 precision approach at 100 feet (30 meters) above ground, while non-augmented instrumentation
Honeywell_Aerospace
2016 mobile game
Pokémon Go (stylized as Pokémon GO) is a 2016 augmented reality (AR) mobile game originally developed and published by Niantic and since 2025 by Scopely
Pokémon_Go
the era. Carter 'N Sons BBQ – A commercial for a barbecue pork restaurant produced in 2002 but airing in 2009, augmented with disclaimers stating that the
List of Saturday Night Live commercial parodies
List_of_Saturday_Night_Live_commercial_parodies
British industrial design firm
works with abstract technologies in the artificial intelligence, augmented reality and the IoT sectors, creating accessible experiences for the end user
Map_Project_Office
field of virtual reality filmmaking and immersive entertainment.[citation needed] She is specialized in virtual reality, augmented reality, and intelligent
Jessica_Brillhart
travel, tourism, insurance
COMMERCIAL AUGMENTED-REALITY
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