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Emotional feeling preceding cognition
Affect, as a term of rhetoric, is the responsive, emotional feeling (affect) that precedes cognition. Affect differs from pathos as described by Aristotle
Affect_(rhetoric)
Topics referred to by the same term
of emotion Affect (rhetoric), the responsive, emotional feeling that precedes cognition Affected accent; see Accent (sociolinguistics) Affect (company)
Affect
Work of literature by Aristotle
is Rhetoric, the Art of Rhetoric, On Rhetoric, or a Treatise on Rhetoric. Aristotle is credited with developing the basics of a system of rhetoric that
Rhetoric_(Aristotle)
Art of persuasion
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse (trivium) of classical antiquity, along with grammar and logic/dialectic
Rhetoric
Communication through visual elements
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill
Visual_rhetoric
Themes, catchphrases, and slogans used to demean LGBTQ people
Anti-LGBTQ rhetoric comprises themes, catchphrases, and slogans that have been used in order to demean lesbian, gay, bisexual, transgender, and queer (LGBTQ)
Anti-LGBTQ_rhetoric
Context of a rhetorical event
formed through various symbiotic relationships that affect public discourse. Historical context: Rhetoric did not develop out of nowhere but is impacted by
Rhetorical_situation
Public rhetoric refers to discourse both within a group of people and between groups, often centering on the process by which individual or group discourse
Public_rhetoric
Rhetorical device where speaker splits concept considered unitary
Resistance to Decline." Philosophy & Rhetoric 28.1 (1995): 45-68. JSTOR. Web. 11 Feb. 2014. Ihlen, Øyvind. "Rhetoric and resources: notes for a new approach
Dissociation_(rhetoric)
Theory of rhetoric
Invitational rhetoric is a theory of rhetoric developed by Sonja K. Foss and Cindy L. Griffin in 1995. Invitational rhetoric is defined as “an invitation
Invitational_rhetoric
Philosophy concept by Baruch Spinoza
dominant paradigm of representation (based on rhetoric and semiotics); this movement has been called the affective turn. Consequently, these approaches are
Affect_(philosophy)
Performing a speech to a live audience
Ancient Greece and Ancient Rome, where it was a fundamental component of rhetoric and analyzed by prominent thinkers. Aristotle, the ancient Greek philosopher
Public_speaking
Forms of communication via digital mediums
Digital rhetoric is communication that exists in the digital sphere. It can be expressed in many different forms, including text, images, videos, and software
Digital_rhetoric
Theories of how to teach writing
Theories of rhetoric and composition pedagogy encompass a wide range of interdisciplinary fields centered on the instruction of writing. Noteworthy to
Theories of rhetoric and composition pedagogy
Theories_of_rhetoric_and_composition_pedagogy
Greek word meaning 'character'
stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept
Ethos
Greek mythological personification of trust
morphed by an understanding of pistis as a rhetorical technique. Pistis in rhetoric can mean "proof" and is the element to induce true judgment through enthymemes
Pistis
Theory in the aesthetics of painting, music, and theatre, widely used in the Baroque era
the affections, also known as the doctrine of affects, doctrine of the passions, theory of the affects, or by the German term Affektenlehre (after the
Doctrine_of_the_affections
Practice of rhetoric
into the consideration or practice of rhetoric. Feminist rhetoric does not focus exclusively on the rhetoric of women or feminists but instead prioritizes
Feminist_rhetoric
discovery and argument. Rhetoric scholarship has also focused on the rhetoric surrounding trans individuals and how discourse affects trans communities. Rhetorical
Fields of LGBTQ communication studies
Fields_of_LGBTQ_communication_studies
Work by Plato
with the topic of love, the discussion also revolves around the art of rhetoric and how it should be practiced, and dwells on subjects as diverse as metempsychosis
Phaedrus_(dialogue)
Canadian marketing academic (born 1964)
hormones affect and are affected by consumer behavior, such as how conspicuous consumption affects testosterone levels, how testosterone levels affect risk-taking
Gad_Saad
Election result affecting losing candidate
Spoiler effect rhetoric Strategic voting can sometimes create additional spoiler-like behavior. However, this does not substantially affect the general order
Spoiler_effect
2025. Rand, Erin J. (August 7, 2025). "Affective weapons: targeting trans youth through paternalistic rhetorics of care". Communication and Critical/Cultural
Persecution of transgender people under the second Trump administration
Persecution_of_transgender_people_under_the_second_Trump_administration
Burke as part of the New Rhetoric movement. Contemporary rhetoric focuses on cultural contexts and general structures of rhetoric structures. Burke was a
Identification_in_rhetoric
Topics referred to by the same term
Dissociation (rhetoric), a rhetorical device in which the speaker separates a notion considered to form a unitary concept into two new notions to affect an audience
Dissociation
Term for aspects involving memory in Western classical rhetoric
Western classical rhetoric. The word is Latin, and can be translated as "memory". It was one of five canons in classical rhetoric (the others being inventio
Memoria
Conflict-solving technique
Rogerian argument (or Rogerian rhetoric) is a rhetorical and conflict resolution strategy based on empathizing with others, seeking common ground and mutual
Rogerian_argument
Umbrella term of influence and mode of communication
persuasion and its affects is of interest to many fields, and is a frequent topic in the specialty of social psychology. Persuasion usually affects the decision
Persuasion
between him and fascist leaders with respect to authoritarian actions and rhetoric, while others have rejected the label. Trump has supported political violence
Donald_Trump_and_fascism
Ability to understand or feel what another is feeling
specific concepts and categories, such as cognitive empathy, emotional (or affective) empathy, somatic empathy, and spiritual empathy. Major areas of research
Empathy
2026 debut novel by Caro Claire Burke
online men’s rights and conspiracy movements, which gradually affect the campaign rhetoric of his politician father Doug. After she discovers Caleb and
Yesteryear_(novel)
2004 book by Sara Ahmed
eventually, they can take on a new meaning. Emotions are material rhetoric—they have affective power and can dictate our modes of life. They are gateways into
The Cultural Politics of Emotion
The_Cultural_Politics_of_Emotion
English figure of speech
"metaphor" can be traced to the trope described by Aristotle in both his Rhetoric and Poetics as a comparison of two dissimilar objects or concepts in an
Metaphoric_criticism
Person active in politics
accordingly. Politicians sometimes face many challenges and mistakes that may affect their credibility and ability to persuade. These mistakes include political
Politician
Concept in grammar
that have the same grammatical structure. The application of parallelism affects readability and may make texts easier to process or comprehend. Parallelism
Parallelism_(grammar)
When a person's values do not correlate with their actions
based within cognitive theories of how attitudes are formed and how this affects individuals' behaviour. Pro-environmental behaviour is a term often used
Value-action_gap
According to Igansky, the "Nazi" label was merely used as "charged political rhetoric" in this case. Following the 2006 EUMC report, the European Institute for
Criticism_of_Israel
Figure of speech in literature
author and critic (see Wimsatt and Beardsley's Intentional fallacy and Affective fallacy) and by examining it as a self-sufficient artifact. In Brooks's
Paradox_(literature)
Anti-transgender prejudice
Transgender related bias, or discrimination, victimization, and rejection, affects transgender adults and the severity of PTSD symptoms they report. A systematic
Transphobia
Being opposed to non-citizens entering another country
repatriation of existing immigrants. Whether and how national identity affects attitudes toward immigration depends heavily on the meanings associated
Opposition_to_immigration
Something that represents an idea, process, or physical entity
them but also to identify and cooperate in society through constitutive rhetoric. Human cultures use symbols to express specific ideologies and social structures
Symbol
president Donald J. Trump waged a campaign of diplomatic pressure and rhetoric—proposing the annexation of Canada as the “51st state,” imposing tariffs
List of foreign electoral interventions
List_of_foreign_electoral_interventions
American academic
involving rhetoric, political communication, and women's studies, she went on to become a professor focused on how the development and impact of rhetoric in
Lisa_M._Corrigan
Emotional devotion to the humanity of Jesus
Affective piety is most commonly described as a style of highly emotional devotion to the humanity of Jesus, particularly in his infancy and his death
Affective_piety
Works by Aristotle
infrequently justified or explained by a principle". He characterises it in the Rhetoric thus: "I call the same thing element and topic; for an element or a topic
Topics_(Aristotle)
Literary and rhetorical device or attitude
effect". Until the Renaissance, the Latin ironia was considered a part of rhetoric, usually a species of allegory, along the lines established by Cicero and
Irony
politicians accused Dhillon or Miller of threatening Goodstein with their rhetoric. The Daily Beast noted that officials in the Trump administration had used
Election law and voting rights under the second Trump administration
Election_law_and_voting_rights_under_the_second_Trump_administration
Second election of Donald Trump
American president. Trump also espoused dehumanizing, combative, and violent rhetoric, and promised retribution against his political enemies. Trump played down
2024 United States presidential election
2024_United_States_presidential_election
Playing or singing in response to music
composition and performance in the Baroque period were strongly influenced by rhetoric. According to what has become known as the doctrine of the affections,
Musical_expression
Dialogue intended to reach an agreement
Charles Arthur Willard, Liberalism and the Problem of Knowledge: A New Rhetoric for Modern Democracy. University of Chicago Press. 1996. John McMillan
Negotiation
Category of creative works based on stylistic and/or thematic criteria
the text (Charaudeau and Maingueneau, 2002: 278–280). In the field of rhetoric, genre theorists usually understand genres as types of actions rather than
Genre
Pain at the sight of another's good fortune
argue that the situation affects how envy leads to behavior; while those who do think subtypes exist think that the situation affects which subtype of envy
Envy
2010 book by Jay Feinman
the property and casualty insurance industry, examining how its practices affect policyholders. Feinman, a law professor specializing in consumer rights
Delay,_Deny,_Defend
Proposed ideological bundle
TESCREALists distract from the impacts of technology that may adversely affect society, disproportionately harm minorities through algorithmic bias, and
TESCREAL
Press. ISBN 978-0-8018-6355-4. Buckley, John Edward (1972). The Role of Rhetoric in the Ratification of the Federal Constitution, 1787-88. Northwestern
Bibliography of the United States Constitution
Bibliography_of_the_United_States_Constitution
"non-compliance" is exaggerated, and the intersection of anti-immigrant rhetoric with working class frustrations; "Your Moment of Zen" (Newsmax's Rob Finnerty
List of The Daily Show episodes (2026)
List_of_The_Daily_Show_episodes_(2026)
Referring to a transgender person by their former name
Twitter removed deadnaming from its hateful content guidelines. Anti-LGBT rhetoric Lavender linguistics LGBT rights in the United States Naming ceremony Naming
Deadnaming
Anti-LGBTQ conspiracy theory
homosexuality Antiandrogens in the environment Anti-gender movement Anti-LGBTQ rhetoric Frogs in culture Gay agenda Gay bomb Health effects of Atrazine Pollutant-induced
LGBTQ chemicals conspiracy theory
LGBTQ_chemicals_conspiracy_theory
Structured system of communication
Both expressive and receptive aphasia also affect the use of sign language, in analogous ways to how they affect speech, with expressive aphasia causing
Language
Form of word play that sounds similar to or has a similar meaning to another word
paronomasia is common in media headlines, to draw the reader's interest. The rhetoric is important because it connects people with the topic. A notable example
Pun
Domesticated species of canid
"Dog Meat Dilemma". Stony Brook University – The Program in Writing and Rhetoric. Archived from the original on 11 August 2007. Retrieved 11 May 2008. John
Dog
Ancient Greek philosopher (c. 428-347 BC)
philosophy as at odds with rhetoric due to his criticisms of rhetoric in the Gorgias and his ambivalence toward rhetoric expressed in the Phaedrus. But
Plato
Film by Thea Sharrock
CEO, alongside Alex. Felicity inadvertently offends the CEO with sexist rhetoric, while Alex wins him over. Felicity invites Damien to an evening ‘meeting'
Ladies_First_(2026_film)
Work of Arabic literary theory
the Qur'ān) is a foundational work of Arabic literary theory and Arabic rhetoric written by the 11th-century Persian-born grammarian and theorist 'Abd al-Qāhir
Dala'il_al-I'jaz
Discrimination against Islam or Muslims
out by Islamist militants in the United States and Europe, anti-Muslim rhetoric disseminated by white nationalist organizations through the internet, and
Islamophobia
Collection of character sketches
under a load of topics, that it is so environed in the forms of logic and rhetoric as to be equally precluded from originality or absurdity, from beauty or
The_Spirit_of_the_Age
Multi-disciplinary social science research method
established in 2017 Argumentation theory – Academic field of logic and rhetoric Code word (figure of speech) – Word or phrase with a special meaning Concept-driven
Frame_analysis
Changing gender presentation to accord with gender identity
process that can take anywhere from several months to several years, and may affect any or all of the gendered aspects of a person's life, which include aesthetics
Gender_transition
American politician (born 1989)
(December 22, 2025). "Texas Jewish voters alarmed by James Talarico's Israel rhetoric". Jewish Insider. Archived from the original on December 22, 2025. Retrieved
James_Talarico
more dangerous way for our people than the Sykes-Picot agreements". His rhetoric was essentially populist addressed to his Jordanian population of Palestinian
Foreign_relations_of_Iraq
1991 book by Noam Chomsky
differences between the humanitarian rhetoric and imperialistic reality of United States foreign policy and how it affects various countries around the world
Deterring_Democracy
Military activities designed to affect behaviors
Cognitive warfare consists of any military activities designed to affect attitudes and behaviors. It is an extension of information warfare using propaganda
Cognitive_warfare
American rapper and actress (born 1970)
Fat, Black, Intellectual Queen's Quest to Bring Flavor to the Academy". Rhetoric, Politics & Culture. 1 (1): 75–83. doi:10.1353/rhp.2021.0007. S2CID 257252655
Queen_Latifah
on diplomatic parleys". ThePrint. Retrieved 28 August 2020. "China Ups Rhetoric, Warns India of 'Severe Consequences' for Violent Clash". The Wire. 25
2020s_in_politics
American feminist and queer philosopher (born 1956)
received tenure in 1992 before joining the faculty in the Department of Rhetoric at the University of California, Berkeley in 1993. There they became the
Judith_Butler
Bilateral relations
the United States Under Willy Brandt, Helmut Schmidt, and Helmut Kohl Rhetoric for Rearmament: How the Eisenhower Administration sold West German Rearmament
United States–West Germany relations
United_States–West_Germany_relations
Movement originating within radical feminism
promotion of disinformation and to the anti-gender movement. Anti-gender rhetoric has seen increasing circulation in trans-exclusionary radical feminist
Trans-exclusionary radical feminism
Trans-exclusionary_radical_feminism
democracy. By continually reframing Trump's incoherent and often dangerous rhetoric as conventional political discourse, major news outlets are failing in
False or misleading statements by Donald Trump
False_or_misleading_statements_by_Donald_Trump
Prime Minister of Georgia since 2024
opposing ruling party policies, and a shift towards authoritarianism. His rhetoric has been widely described as anti-Western, with him accusing the West of
Irakli_Kobakhidze
Dudko, Oksana (3 July 2022). "A conceptual limbo of genocide: Russian rhetoric, mass atrocities in Ukraine, and the current definition's limits". Canadian
List_of_ethnic_slurs
Invocation or act that seeks to activate a rapport with a deity
Barbour, Prentice-Hall, 1966, pp. 126–27 Sharf, Robert H. (2000). "The rhetoric of experience and the study of religion". Journal of Consciousness Studies
Prayer
Ways of speaking that shape feelings
intelligibility of feeling, investigating how linguistic resources make affect recognizable, interpretable, or evaluable in interaction, including through
Vocabulary_of_emotions
fifteenth. British academics "seemingly faulted JFK for the gap between his rhetoric and his substantive achievements as president." Abbreviations VSA = Vision/Setting
Historical rankings of presidents of the United States
Historical_rankings_of_presidents_of_the_United_States
Alteration in the pronunciation or the orthography of a word
rearranging of sounds or features of sounds, may affect vowel lengths (quantitative metathesis). In rhetoric, metaplasm is the modification of word order
Metaplasm
long run results of Reagan's two terms were to undermine laissez-faire rhetoric and mobilize the membership, funding and momentum of the environmental
Environmental history of the United States
Environmental_history_of_the_United_States
Career of Strom Thurmond in the United States Senate
American sovereignty by the Panama Canal and zone. Thurmond stated that the rhetoric delivered by Secretary of State Henry Kissinger suggested that the "Canal
US Senate career of Strom Thurmond
US_Senate_career_of_Strom_Thurmond
Social networking service owned by Meta Platforms
politician T. Raja Singh should be banned from the site for hate speech and rhetoric that could lead to violence. Singh had said on Facebook that Rohingya Muslim
American right-wing to far-right populist political ideology
deliberate use of techniques evoking more mild forms of affective contagion. A constant barrage of rhetoric rivets media attention while obscuring actions such
Trumpism
"Defending Child Medical Neglect: Christian Science Persuasive Rhetoric", Rhetoric Review, 20(3/4), 2001 (pp. 268–292), p. 270. JSTOR 466070 Fraser
History of the Christian Science movement
History_of_the_Christian_Science_movement
Rule-like system shaping how people should feel
contexts, state messaging, media campaigns, and political rhetoric can provide simplified affective anchors of moralised narratives of threat and rescue,
Emotion_regime
Conservative political initiative in the United States
"US Hard-Right Policy Group Condemned for 'Dehumanising' Anti-LGBTQ+ Rhetoric". The Guardian. Archived from the original on September 15, 2023. Retrieved
Project_2025
Country primarily in North America
University Press. ISBN 978-0-19-507894-7. Howell, Buddy Wayne (2006). The Rhetoric of Presidential Summit Diplomacy: Ronald Reagan and the U.S.-Soviet Summits
United_States
Classical Athenian statesman and orator (384–322 BC)
culture of ancient Greece during the 4th century BC. Demosthenes learned rhetoric by studying the speeches of previous great orators. He delivered his first
Demosthenes
phrases are themselves translations of Greek phrases, as ancient Greek rhetoric and literature started centuries before the beginning of Latin literature
List_of_Latin_phrases_(A)
rather than their physical attributes or social rank—a topos in classical rhetoric, inspired in particular by the biblical figure of David who, according
List_of_Latin_phrases_(full)
have been – and are still being – used as a tool to justify transphobic rhetoric, further penalising and harming already marginalised trans people and communities
Anti-transgender movement in the United Kingdom
Anti-transgender_movement_in_the_United_Kingdom
Sexual and gender minorities
against incitement to hatred and violence against LGBTQ people. Laws that affect LGBTQ people include: legal recognition of same-sex marriage laws concerning
LGBTQ_people
Veiled threats of engagement
defenses by applying nuclear instruments ... Putin did escalate his nuclear rhetoric in the last weeks of his reelection campaign". Some have said that the
Red lines in the Russo-Ukrainian war
Red_lines_in_the_Russo-Ukrainian_war
Retrieved 3 March 2022. Beauchamp, Zack (24 February 2022). "Putin's "Nazi" rhetoric reveals his terrifying war aims in Ukraine". Vox. Archived from the original
Political career of Vladimir Putin
Political_career_of_Vladimir_Putin
American rock musician (1967–1994)
incessant mythologizing, conjecture, wild speculation, and romanticizing rhetoric. The Cobain biographical narrative – specifically in regard to the culturally
Kurt_Cobain
travel, tourism, insurance
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