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Forms of communication via digital mediums
Digital rhetoric is communication that exists in the digital sphere. It can be expressed in many different forms, including text, images, videos, and software
Digital_rhetoric
Game design concept
Procedural rhetoric or simulation rhetoric is a rhetorical concept that explains how people learn through the authorship of rules and processes. The theory
Procedural_rhetoric
rhetoric. A new discussion within the field of public rhetoric is digital space because the growing digital realm complicates the idea of private and public
Public_rhetoric
Persuasive text and speech created by artificial intelligence
field of rhetoric scholarship is related to the fields of digital rhetoric and human-computer interaction. Persuasive text and persuasive digital speech
Artificial intelligence rhetoric
Artificial_intelligence_rhetoric
Communication through visual elements
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill
Visual_rhetoric
Information used by computer systems to represent an external agent
Authoritative Legal Entity Identifier Central bank digital currency Digital footprint Digital rhetoric E-authentication Federated identity Identity-based
Digital_identity
Art of persuasion
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse (trivium) of classical antiquity, along with grammar and logic/dialectic
Rhetoric
Context of a rhetorical event
Consigny's "Rhetoric and Its Situations". Bitzer argues that a situation determines and brings about rhetoric; Vatz proposes that rhetoric creates "situations"
Rhetorical_situation
Media that are encoded in machine-readable formats
continuity Content creation Digital rhetoric Smith, Richard (2013-10-15). "What is Digital Media?". The Centre for Digital Media. Archived from the original
Digital_media
American media theorist and rhetorician
Elizabeth Losh is a media theorist and digital rhetoric scholar, who is a professor of English and American Studies at the College of William & Mary. Elizabeth
Elizabeth_Losh
Emotional feeling preceding cognition
Affect, as a term of rhetoric, is the responsive, emotional feeling (affect) that precedes cognition. Affect differs from pathos as described by Aristotle
Affect_(rhetoric)
Right or opportune moment
that has been applied in several fields including classical rhetoric, modern rhetoric, digital media, Christian theology, and science. In his 1951 etymological
Kairos
Field of study that deals with media
politics, and the economy. These include cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science
Media_studies
Work of literature by Aristotle
is Rhetoric, the Art of Rhetoric, On Rhetoric, or a Treatise on Rhetoric. Aristotle is credited with developing the basics of a system of rhetoric that
Rhetoric_(Aristotle)
Competency in using digital technology
literacy Digital citizen Digital equity Digital intelligence Digital rhetoric Digital rights Fact-checking Media literacy Web literacy Digital divide 21st
Digital_literacy
Practice of rhetoric
into the consideration or practice of rhetoric. Feminist rhetoric does not focus exclusively on the rhetoric of women or feminists but instead prioritizes
Feminist_rhetoric
questions is a great first step. Media theory of composition Visual rhetoric Digital rhetoric Composition studies Multimodality George, Diana. "From Analysis
Visual rhetoric and composition
Visual_rhetoric_and_composition
Field of research focused on composition
Composition studies (also referred to as composition and rhetoric, rhetoric and composition, writing studies, or simply composition) is the professional
Composition_studies
Repeating the same phrase before each clause for emphasis
In rhetoric, an anaphora (Greek: ἀναφορά, "carrying back") is a rhetorical device that consists of repeating a sequence of words at the beginnings of neighboring
Anaphora_(rhetoric)
Persuasive language in ancient Greece and Rome
Classical rhetoric is the study and art of persuasive language as developed in classical antiquity: the ancient Greco-Roman world. In Europe, organized
Classical_rhetoric
Assembling words and sentences into a work
written and oral documents to visual and digital arenas. Theoretical and applied studies in narratology, rhetoric, and composition studies have identified
Composition_(language)
Socratic dialogue by Plato
self-proclaimed rhetoricians seeking the true definition of rhetoric, attempting to pinpoint the essence of rhetoric and unveil the flaws of the sophistic oratory popular
Gorgias_(dialogue)
Kind of rhetoric described by Aristotle
Deliberative rhetoric (Greek: γένος συμβουλευτικόν, genos symbouleutikon; Latin: genus deliberativum; sometimes called legislative oratory) is one of the
Deliberative_rhetoric
Theory of rhetoric
Invitational rhetoric is a theory of rhetoric developed by Sonja K. Foss and Cindy L. Griffin in 1995. Invitational rhetoric is defined as “an invitation
Invitational_rhetoric
Tradition of the Society of Jesus
Eloquentia perfecta, a tradition of the Society of Jesus, is a value of Jesuit rhetoric that revolves around cultivating a person as a whole, as one learns to
Eloquentia_perfecta
Study of how common languages are used among different cultures
Contrastive rhetoric is the study of how a person's first language and his or her culture influence writing in a second language or how a common language
Contrastive_rhetoric
Work traditionally attributed to Aristotle
The Rhetoric to Alexander (also widely known by its title in Latin: Rhetorica ad Alexandrum; Ancient Greek: Τέχνη ῥητορική) is a treatise traditionally
Rhetoric_to_Alexander
Greek word meaning 'character'
stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept
Ethos
1970 book
A General Rhetoric is a 1970 book by the Belgian semioticians known as Groupe μ. The first part of the book reformulates classical rhetoric within semiotics
A_General_Rhetoric
Concept in philosophy, religion, rhetoric, and psychology
discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity), that most broadly means reason
Logos
#5 in Cicero's list of rhetorical canons; traditionally linked to oral rhetoric, referring to how a speech is given (including tone of voice and nonverbal
Glossary_of_rhetorical_terms
First three liberal arts of traditional education
lower division of the seven liberal arts and comprises grammar, logic, and rhetoric. The trivium is implicit in De nuptiis Philologiae et Mercurii ("On the
Trivium
Figure of speech that relies on the structure and syntax of sentences
In rhetoric, a scheme is a type of literary device that relies on the structure of a whole sentence, unlike a "trope", figurative wording that plays with
Scheme_(rhetoric)
Strategies of rhetoric
reasoning or logic, respectively—all three of which appear in Aristotle's Rhetoric.[page needed] There is also a less well-known fourth term, kairos (Ancient
Modes_of_persuasion
American rhetorician and memoirist (born 1967)
(November 2018) ISBN 978-0822965565 The Routledge Handbook of Digital Writing and Rhetoric. Co-edited with Jacqueline Rhodes. Routledge. (April 2018) ISBN 978-1138671362
Jonathan_Alexander
Study of digital writing
topics include hypertext theory, visual rhetoric, multimedia authoring, distance learning, digital rhetoric, usability studies, the patterns of online
Computers_and_writing
Contentious rhetoric
(/pəˈlɛmɪk/ pə-LEHM-ick, US also /-ˈlimɪk/ -LEEM-ick) is contentious rhetoric intended to support a specific position by forthright claims and to undermine
Polemic
Forensic rhetoric, as described by Aristotle's On Rhetoric, encompasses any discussion of past action including legal discourse—the primary setting for
Forensic_rhetoric
Academic journal
covering the fields of computers and writing, composition studies, and digital rhetoric. It was established in 1996, and was the first academic journal to
Kairos_(journal)
Greek rhetorical term for appeals to emotion
eliciting feelings that already reside in them. Pathos is most often used in rhetoric, in which it is considered one of the three modes of persuasion, alongside
Pathos
English literary critic (1893–1979)
Literary Criticism (1924), Practical Criticism (1929), and The Philosophy of Rhetoric (1936). Richards was born in Sandbach. He was educated at Clifton College
I._A._Richards
Performing a speech to a live audience
Ancient Greece and Ancient Rome, where it was a fundamental component of rhetoric and analyzed by prominent thinkers. Aristotle, the ancient Greek philosopher
Public_speaking
Philosopher and media scholar
contemporary thinking on the future of writing and new forms of hybridized "digital rhetoric." Published by the Alt-X Press, which was founded by Ulmer's former
Gregory_Ulmer
Theory of discourse
Constitutive rhetoric is a theory of discourse devised by James Boyd White about the capacity of language or symbols to create a collective identity for
Constitutive_rhetoric
New rhetoric is an interdisciplinary field approaching for the broadening of classical rhetorical canon. "New" rhetoric is the name for various efforts
New_rhetoric
Communication technologies
Collective intelligence Cyberculture Cybertext Digital media Digital art Distance education Digital rhetoric Electronic literature Electronic media Global
New_media
Body of scholarly literature
Rhetoric of science is a body of scholarly literature exploring the notion that the practice of science as a rhetorical activity. It emerged after a number
Rhetoric_of_science
The grand style (also referred to as 'high style') is a style of rhetoric, notable for its use of figurative language and for its ability to evoke emotion
Grand_style_(rhetoric)
Study of formal speaking in pronunciation, grammar, style, and tone
the formulation of argument were also discussed. In Western classical rhetoric, elocution was one of the five core disciplines of pronunciation, which
Elocution
Academic discipline
studies Digital rhetoric Linguistics LGBTQ communication studies Outline of communication Philosophy of language Popular culture studies Rhetoric Semiotics
Communication_studies
Greek rhetorician and writer (436–338 BC)
Isocrates made many contributions to rhetoric and education through his teaching and written works. Greek rhetoric is commonly traced to Corax of Syracuse
Isocrates
Cognitive rhetoric refers to an approach to rhetoric, composition, and pedagogy as well as a method for language and literary studies drawing from, or
Cognitive_rhetoric
Intentionally lowering the volume of one's voice for emphasis
heard below the hearing of the court reporter. In drama, literature and rhetoric, sotto voce is used to denote emphasis attained by lowering one's voice
Sotto_voce
Management Business continuity Digital preservation Digital Preservation Coalition Digital dark age Digital rhetoric MacLean, Margaret; Davis, Ben H
Digital_continuity
American academic (1921–2005)
Language Association in 1982. In The Rhetoric of Fiction (1961), Booth argued that all narrative is a form of rhetoric. The book can be seen as his critique
Wayne_C._Booth
Modern rhetoric has gone through many changes since the age of ancient Rome and Greece to fit the societal demands of the time. Kenneth Burke, who is largely
Modern_rhetoric
Standardized method of treating a theme in literature
In classical Greek rhetoric, topos, pl. topoi, (from Ancient Greek: τόπος "place", elliptical for Ancient Greek: τόπος κοινός tópos koinós, 'common place')
Literary_topos
Technique in user-centered interaction design
unless it is also coupled with the theories of digital rhetoric." Survey products include paper and digital surveys, forms, and instruments that can be completed
Usability_testing
Themes, catchphrases, and slogans used to demean LGBTQ people
Anti-LGBTQ rhetoric comprises themes, catchphrases, and slogans that have been used in order to demean lesbian, gay, bisexual, transgender, and queer (LGBTQ)
Anti-LGBTQ_rhetoric
Purposeful use of language
technique specifically of persuasive or argumentative language usage (rhetoric). These rhetorical devices aim to make a position or argument more compelling
Literary_device
Inequality of access to information and communication technologies
Digital divide is inequitable access to and use of digital technology, encompassing four interrelated dimensions: motivational, material, skills, and usage
Digital_divide
Book by Publius Cornelius Tacitus
is a short work attributed to Tacitus, in dialogue form, on the art of rhetoric. Its date of composition is unknown, though its dedication to Lucius Fabius
Dialogus_de_oratoribus
Type of word in political discourse
but are used to give the impression of a clear meaning. An ideograph in rhetoric often exists as a building block or simply one term or short phrase that
Ideograph_(rhetoric)
English philosopher (1922–2009)
behind moral issues. His works were later found useful in the field of rhetoric, primarily for analyzing rhetorical arguments. The Toulmin model of argumentation
Stephen_Toulmin
EU regulation on digital economy
lobbying in Brussels for obtaining better conditions under the Digital Market Act. The rhetoric of Google and its attempts to contour an official position
Digital_Markets_Act
Theological text by Augustine of Hippo
Emperor Justinian (AD 483–565) cut off all state funding to chairs of rhetoric, essentially bringing the pagan classical tradition to a close. The classical
De_doctrina_Christiana
Digital poetry and art game
maint: location missing publisher (link) "This is How You Will Die | Digital Rhetoric and New Media". samplereality.com. Retrieved 2023-03-15. "Eng. 335-01
This_is_How_You_Will_Die
The rhetoric of technology is both an object and field of study. It refers to the ways in which makers and consumers of technology talk about and make
Rhetoric_of_technology
Textbook on the theory and practice of rhetoric by Quintilian
of Oratory) is a twelve-volume textbook on the theory and practice of rhetoric by Roman rhetorician Quintilian. It was published around year 95 AD. The
Institutio_Oratoria
Type of rhetorical deductive argument
enthymemes. (Rhetoric II.XX.1). Aristotle discusses two types of enthymemes: demonstrative [deiktika] and refutative [elentika or rézoi (ῥέζοι)]. (Rhetoric II.XXII
Enthymeme
Rhetorical work by Cicero
last work on rhetoric, three years before his death. Describing rhetoric, Cicero addresses previous comments on the five canons of rhetoric: Inventio, Dispositio
Orator_(Cicero)
sender/receiver model, and makes way for new ecological metaphors for rhetoric. In Composition Studies, scholars have argued that circulation is a helpful
Rhetorical_circulation
Work by Plato
with the topic of love, the discussion also revolves around the art of rhetoric and how it should be practiced, and dwells on subjects as diverse as metempsychosis
Phaedrus_(dialogue)
Type of interactive fiction
continuously that you can not make out those very important words. Digital rhetoric Electronic literature Gamebook Hypermedia Hypertext Interactive fiction
Cybertext
Speeches in praise of a person, usually recently deceased
Part of a series on Rhetoric History Ancient India Ancient Greece Asianism Atticism Attic orators Calliope Classical rhetoric Sophists Ancient Rome The
Eulogy
Public speaking strategy
Gupta, Hemant; Parmar, Bhaveshkumar J. (2025-12-10). "Effectiveness of digital rhetoric persuasion on GenZ consumer purchasing decisions". Global Knowledge
Monroe's_motivated_sequence
Rhetoric of therapy is a concept coined by American academic Dana L. Cloud to describe "a set of political and cultural discourses that have adopted psychotherapy's
Rhetoric_of_therapy
Academic field
comparative rhetoric, transnational and decolonial approaches, digital rhetoric in global contexts, feminist transnational rhetoric, and rhetoric of science
Global_rhetorical_studies
Book by Pseudo-Longinus
1st century CE in Latin literature. If Petronius pointed out excess of rhetoric and the pompous, unnatural techniques of the schools of eloquence as the
On_the_Sublime
Concept in communication
pedagogy – Teaching approach with different modes Digital rhetoric – Forms of communication via digital mediumsPages displaying short descriptions of redirect
Multimodality
Aspect of technological change
device) Dongle (can facilitate inclusion of non-converged devices) Digital rhetoric Generic Access Network History of science and technology IP Multimedia
Technological_convergence
Memory techniques adopted in ancient Roman and Greek rhetorical treatises
Cicero, Marcus Tullius (1986). Cicero on oratory and orators. Landmarks in rhetoric and public address (Nachdr. der Ausg. New York, 1878 ed.). Carbondale:
Method_of_loci
Study of the Internet's effects on society
Internet over time. Digital Rhetoric: research related to how traditional rhetoric functions in a digital environment, and how the digital medium has to change
Internet_studies
Scottish philosopher (1718–1800)
As a minister of the Church of Scotland, and occupant of the Chair of Rhetoric and Belles Lettres at the University of Edinburgh, Blair's teachings had
Hugh_Blair
Traditional forms of an Indian art of discourse
India has a long tradition of rhetoric about politics, philosophy, and religion, starting from ancient times. Indian rhetors in the seventh century BCE
Ancient_Indian_rhetoric
Political stalling tactic
Symbolic Action (1966) A General Rhetoric (1970) Subfields Argumentation Cognitive Contrastive Constitutive Digital Feminist Native American New Health
Filibuster
Politician or orator who panders to fears and emotions of the public
exaggerating dangers to stoke fears, lying for emotional effect, or other rhetoric that tends to drown out reasoned deliberation and encourage fanatical popularity
Demagogue
Principle of classical rhetoric, poetry, and theatrical theory
Decorum (from the Latin: "right, proper") was a principle of classical rhetoric, poetry, and theatrical theory concerning the fitness or otherwise of a
Decorum
55 BC dialogue by Cicero
guide of the state. He did not intend De Oratore as merely a treatise on rhetoric, but went beyond mere technique to make several references to philosophical
De_Oratore
Branch or "eidē" of rhetoric
or praise-and-blame rhetoric, is one of the three branches, or "species" (eidē), of rhetoric, as outlined in Aristotle's Rhetoric, to be used to praise
Epideictic
Third canon of classical rhetoric
figures of speech in Western classical rhetoric. Elocutio or style is the third of the five canons of classical rhetoric (the others being inventio, dispositio
Elocutio
Rhythmic sentence ending used in rhetoric
In Roman rhetoric, a clausula (/ˈklɔːzjʊlə/, plural clausulae /ˈklɔːzjʊli/; Latin for "little close or conclusion") was a rhythmic figure used to add finality
Clausula_(rhetoric)
Ancient Latin book on rhetoric
The Rhetorica ad Herennium (Rhetoric for Herennius) is the oldest surviving Latin book on rhetoric, dating from the late 80s BC. It was formerly attributed
Rhetorica_ad_Herennium
Classification of figures of speech
In classical rhetoric, figures of speech are classified as one of the four fundamental rhetorical operations or quadripartita ratio: addition (adiectio)
Rhetorical_operations
Formal conversation, often between opposing viewpoints, on a topic
debate is judged on the quality of the arguments, the strength of the rhetoric, the charisma of the speaker, the quality of the humor, the ability to
Debate
Academic rhetoric used by Indigenous peoples
Native American rhetoric is the rhetoric used by Indigenous peoples for purposes of self-determination and self-naming, in academia and a variety of media
Native_American_rhetoric
Term in the theory and criticism of rhetoric
Terministic screen is a term in the theory and criticism of rhetoric. It involves the acknowledgment of a language system that determines an individual's
Terministic_screen
Point-and-click adventure sub-genre
Kristine (September 4, 2012). "Reading Escape from the Blue Room - Digital Rhetoric and New Media". Retrieved 2013-01-08. Alexander, Leigh (2013-01-25)
Escape_room_video_game
Russian philosopher and literary theorist (1895–1975)
only within the realm of rhetoric and literature, but each discipline draws largely on genres that exist outside both rhetoric and literature. These extraliterary
Mikhail_Bakhtin
Canon of rhetoric
Inventio, one of the five canons of rhetoric, is the method used for the discovery of arguments in Western rhetoric and comes from the Latin word, meaning
Inventio
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