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CUSTOMER EQUITY

  • Customer equity
  • Total combined customer lifetime values of all of the company's customers

    Customer equity is the total combined customer lifetime values of all of the company's customers. It is calculated by multiplying the number of customers

    Customer equity

    Customer_equity

  • Valarie Zeithaml
  • Marketing professor

    including “Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy,” Services Marketing: Integrating Customer Focus across the

    Valarie Zeithaml

    Valarie Zeithaml

    Valarie_Zeithaml

  • Customer relationship management
  • Process of managing interactions with customers

    in the end to customer equity. Eight benefits were recognized to provide value drivers. Enhanced ability to target profitable customers. Integrated assistance

    Customer relationship management

    Customer_relationship_management

  • Customer lifetime value
  • Marketing concept

    In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is an estimation and prediction of the

    Customer lifetime value

    Customer_lifetime_value

  • Interactive Brokers
  • American financial services firm

    June 30, 2026, the company had 5.185 million customer accounts and $930.3 billion in customer equity; customer daily average revenue trades (DARTs) averaged

    Interactive Brokers

    Interactive Brokers

    Interactive_Brokers

  • Equity Bank Kenya Limited
  • Financial services provider

    best overall Kenyan bank. The Equity Bank Kenya Limited is wholly owned by the Equity Group Holdings, which has a customer base in excess of 14 million

    Equity Bank Kenya Limited

    Equity Bank Kenya Limited

    Equity_Bank_Kenya_Limited

  • Equity Group
  • Financial services holding company based in the African Great Lakes region

    intervention by the bank. By September 2015, Equity Bank had more than 9.2 million customers. The Banker listed Equity Bank among the Top 1,000 Banks in the

    Equity Group

    Equity Group

    Equity_Group

  • Customer satisfaction
  • Provides a leading indicator of consumer purchase intentions and loyalty

    accepted theoretical framework for explaining customer satisfaction. However, other frameworks, such as equity theory, attribution theory, contrast theory

    Customer satisfaction

    Customer_satisfaction

  • Equity Bank Rwanda Limited
  • Bank in Rwanda

    to customers Equity Nominees Limited – Nairobi, Kenya – 100% Shareholding – A Nominee company. Holding investments on behalf of customers. Equity Investment

    Equity Bank Rwanda Limited

    Equity Bank Rwanda Limited

    Equity_Bank_Rwanda_Limited

  • Brand equity
  • Marketing term

    Customer-Based Brand Equity," Journal of Marketing, 57 (January) 1-22 Lassar, W.; Mittal, Banwari; Sharma, A. (1 October 1995). "Measuring Customer-Based

    Brand equity

    Brand_equity

  • Know your customer
  • Financial institution and company term

    Know your customer or know your client (KYC) laws, regulations and guidelines in financial services require regulated businesses and professionals to verify

    Know your customer

    Know your customer

    Know_your_customer

  • CE
  • Topics referred to by the same term

    ensembles in the United Kingdom Customer equity, the total combined customer lifetime values of all of the company's customers Combustion Engineering, a former

    CE

    CE

  • Equity BCDC
  • Bank in the Democratic Republic of the Congo

    and shareholders' equity of US$25 million. At that time, its customer base exceeded 170,000. According to 2015 tax filings by Equity Group Holdings Limited

    Equity BCDC

    Equity BCDC

    Equity_BCDC

  • Customer magazine
  • Magazine produced by a business to its customers

    spends almost 45 minutes with a single magazine Association of Publishing Agencies Customer magazine publishers listed at Magforum What Is Customer Equity

    Customer magazine

    Customer_magazine

  • Debits and credits
  • Sides of an account in double-entry bookkeeping

    dividends decrease equity, so their difference is the impact on the equation. For example, if a company provides a service to a customer who does not pay

    Debits and credits

    Debits_and_credits

  • Pattern day trader
  • Type of stock trader

    account, the trader was required to maintain an equity balance of at least $25,000. The required minimum equity must have been in the account prior to any

    Pattern day trader

    Pattern_day_trader

  • Special memorandum account
  • A customer purchases 1,000 shares of stock 'ABC' on margin at $50 per share. If ABC is currently trading at $70 per share, what is the excess equity or

    Special memorandum account

    Special_memorandum_account

  • Susquehanna International Group
  • Trading firm

    commodity, index and derivative products, private equity and venture capital, prediction markets, research, customer trading, and institutional sales. Susquehanna

    Susquehanna International Group

    Susquehanna International Group

    Susquehanna_International_Group

  • Peter Fader
  • American academic

    works at Theta Equity Partners to commercialize his more recent work on “customer-based corporate valuation.” Fader is the author of Customer Centricity:

    Peter Fader

    Peter_Fader

  • Home equity line of credit
  • Type of loan in which the borrower uses a home as collateral

    rising property prices. Both conditions were favourable to customers, as the growing equity in their properties represented an excellent opportunity to

    Home equity line of credit

    Home_equity_line_of_credit

  • Export Development Canada
  • Export credit agency

    insurance, export financing for Canadian companies and for their foreign customers, equity investments, bonding products, international market expertise, as

    Export Development Canada

    Export Development Canada

    Export_Development_Canada

  • Expert Global Solutions
  • American call center company

    Expert Global Solutions. One Equity Partners acquired APAC Customer Services in July 2011. A portfolio company of One Equity Partners, Expert Global Solutions

    Expert Global Solutions

    Expert_Global_Solutions

  • Service recovery paradox
  • Paradox in economics

    recovery effort. It is a form of equity in exchange. In other words, what specifically did the offending firm offer the customer in the form of compensation

    Service recovery paradox

    Service_recovery_paradox

  • Equity Bank South Sudan Limited
  • Bank in South Sudan

    largest commercial bank on the African continent, by customer numbers. The stock of the Equity Group Holdings Limited is listed on the Nairobi Stock

    Equity Bank South Sudan Limited

    Equity Bank South Sudan Limited

    Equity_Bank_South_Sudan_Limited

  • Price war
  • Form of business rivalry

    price wars can cause companies to incur losses in their margins, customer equity, innovation capabilities and competitive advantage. Victims of price

    Price war

    Price_war

  • Zendesk
  • American customer service software company

    provides software-as-a-service (SaaS) products related to customer support, sales, and other customer communications. The company was founded in Copenhagen

    Zendesk

    Zendesk

    Zendesk

  • New Relic
  • American web tracking and analytics company

    operators' software and hardware performance. In November 2023, private equity firms Francisco Partners and TPG Inc. acquired New Relic for approximately

    New Relic

    New_Relic

  • EAB (company)
  • American education consulting firm

    Vista Equity Partners as an Investor in EAB | EAB". eab.com. Retrieved 2025-01-24. "EAB Acquires Seramount-the Leading Workplace Diversity, Equity, and

    EAB (company)

    EAB (company)

    EAB_(company)

  • Stock
  • Shares into which ownership of the corporation is divided

    taxes). Stock bought and sold in private markets fall within the private equity realm of finance. A person who owns a percentage of the stock has the ownership

    Stock

    Stock

    Stock

  • Equity Bank Tanzania Limited
  • of September 2014, Equity Bank Tanzania Limited owned total assets valued at US$143.42 million, with US$107.68 million in customer deposits and a loan

    Equity Bank Tanzania Limited

    Equity Bank Tanzania Limited

    Equity_Bank_Tanzania_Limited

  • Platinum Equity
  • American private equity investment firm

    testimony. After purchasing it for $200,000, Platinum Equity focused on serving existing customers and returning the company to profitability. Over the

    Platinum Equity

    Platinum_Equity

  • Equity Bank (United States)
  • American community bank

    available to customers nationwide. Early 2000s Equity Bancshares, Inc. was founded in November 2002 in Andover, Kansas by Brad Elliott. Equity Bank began

    Equity Bank (United States)

    Equity_Bank_(United_States)

  • Pipedrive
  • Company based in Estonia and USA

    Pipedrive is a private, cloud-based customer relationship management (CRM) software company founded in Estonia in 2010 and headquartered in New York City

    Pipedrive

    Pipedrive

    Pipedrive

  • Double-entry bookkeeping
  • Recording a business transaction as debit and credit

    the owner's equity in the business has increased by $5,000, because it purchased inventory for $10,000 and in turn sold it to an end customer for $15,000

    Double-entry bookkeeping

    Double-entry_bookkeeping

  • Financial services
  • Economic service provided by the finance industry

    monthly spending commitments of a customer in their current account. Provide internet banking system to facilitate customers to view and operate their respective

    Financial services

    Financial services

    Financial_services

  • ME Bank
  • Australian direct bank

    (SMHL) by Australia's industry superannuation funds, SMHL became Members Equity Bank in 1999, and received a banking licence from the Australian Prudential

    ME Bank

    ME Bank

    ME_Bank

  • Dominique M. Hanssens
  • American marketing academic

    "The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth". Journal of Marketing Research. 45 (1): 48–59.

    Dominique M. Hanssens

    Dominique M. Hanssens

    Dominique_M._Hanssens

  • Social media use in the fashion industry
  • Use of social media platforms by fashion designers and consumers

    Eunju (October 2012). "Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand". Journal of Business Research

    Social media use in the fashion industry

    Social_media_use_in_the_fashion_industry

  • Equitel
  • Kenyan mobile network operator

    51 billion) in transaction value but the customer base had reduced to 1.8 million. As at March 2021, Equity Group’s Quarterly report showed Equitel registered

    Equitel

    Equitel

  • Pure play
  • Type of company

    Hamada's equation. Here, when estimating a private company A's equity beta coefficient, the equity beta coefficient of a public company B is needed; the latter

    Pure play

    Pure_play

  • The Discipline of Market Leaders
  • Non-fiction book about business

    examines the financial benefits for companies that focus primarily on customer satisfaction rather than shareholder profits. The book provides a business

    The Discipline of Market Leaders

    The_Discipline_of_Market_Leaders

  • Brand
  • Identification for a good or service

    importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names

    Brand

    Brand

    Brand

  • General ledger
  • Bookkeeping (accounting) record

    more pages. It includes details such as the date of sale, invoice number, customer details, and the amount due. This ledger helps businesses track outstanding

    General ledger

    General ledger

    General_ledger

  • Amart Furniture
  • Australian furniture retailer

    Amart is currently majority owned by Australian private equity firm Quadrant Private Equity since 2016. The company's first retail store was opened in

    Amart Furniture

    Amart Furniture

    Amart_Furniture

  • TMF Group
  • Dutch multinational company

    insufficient customer due diligence". Decision to impose an administrative fine (in Dutch). dnb.nl, Retrieved 14 May 2024 "Private equity firm CVC sells

    TMF Group

    TMF Group

    TMF_Group

  • Customer Identification Program
  • Financial regulation law

    A Customer Identification Program (CIP) is a United States requirement, where financial institutions need to verify the identity of individuals wishing

    Customer Identification Program

    Customer_Identification_Program

  • Barak Libai
  • Professor of Marketing

    customers. His research shows the role of Customer equity, the sum of the individual lifetime value of customers, as one of the most important business measures

    Barak Libai

    Barak_Libai

  • Kangema
  • Place in Muranga County, Kenya

    Group Chief Executive Officer of the Equity Group Holdings Limited, the banking conglomerate with the largest customer base on the African continent, in

    Kangema

    Kangema

  • Louis Cheskin
  • American psychologist (1907–1981)

    Louw, Alice, and Michelle Kimber. "The Power of Packaging." The Customer Equity Company. web Archived 2008-02-24 at the Wayback Machine. Retrieved

    Louis Cheskin

    Louis_Cheskin

  • The Carlyle Group
  • American multinational financial company

    Group Inc. is an American multinational company with operations in private equity, alternative asset management and financial services. As of 2023, the company

    The Carlyle Group

    The_Carlyle_Group

  • Thoma Bravo
  • American private equity firm

    Thoma Bravo, LP is an American private equity and growth capital firm based in Chicago, Illinois. It is known for being particularly active in acquiring

    Thoma Bravo

    Thoma_Bravo

  • Equity Bank Uganda Limited
  • Bank in Uganda

    Equity Bank Uganda Limited (EBUL) is a commercial bank in Uganda. It is licensed by the Bank of Uganda, the central bank and national banking regulator

    Equity Bank Uganda Limited

    Equity Bank Uganda Limited

    Equity_Bank_Uganda_Limited

  • Customers Bank
  • American bank holding company

    Customers Bancorp, Inc. is a publicly traded bank holding company and parent of Customers Bank. The company has more than $26 billion in assets with over

    Customers Bank

    Customers_Bank

  • AI build-out financing
  • How data centre buildout is being financed

    as vendor payment and equity stake," such that a company "funds its own customer's revenue while also supplying that customer's core infrastructure,"

    AI build-out financing

    AI_build-out_financing

  • Carta (software company)
  • American software company

    shut down in 2024, following a customer data scandal. The company's focus on capitalization tables led to a series of equity gap studies called Table Stakes

    Carta (software company)

    Carta (software company)

    Carta_(software_company)

  • Text (company)
  • AI customer service software company

    known as LiveChat Software, is a Polish software company specializing in customer service and artificial intelligence solutions. Based in Wrocław, it offers

    Text (company)

    Text (company)

    Text_(company)

  • NCO Group
  • Accounts outsourcing company

    company and collection agency that provides accounts receivable management, customer relationship management and back office solutions[buzzword] for its clients

    NCO Group

    NCO Group

    NCO_Group

  • Freshworks
  • Software company

    in 2010 in Chennai, India. The company provides cloud-based tools for customer relationship management (CRM), IT service management (ITSM), and e-commerce

    Freshworks

    Freshworks

    Freshworks

  • Balance sheet
  • Accounting financial summary

    Unearned revenue for services paid for by customers but not yet provided Interests on loan stock Creditors' equity Net current assets means current assets

    Balance sheet

    Balance_sheet

  • Zywave
  • Software company headquartered in Milwaukee, Wisconsin, US

    into a strategic investment partnership with Vista Equity Partners, a San Francisco private equity firm. In 2010, Zywave announced the acquisition of

    Zywave

    Zywave

  • Equity release
  • UK later-life home equity products

    Equity release is a later-life housing finance product in the United Kingdom that allows homeowners to access money tied up in their home equity while

    Equity release

    Equity_release

  • Equity premium puzzle
  • Economics concept

    The equity premium puzzle refers to the inability of an important class of economic models to explain the average equity risk premium (ERP) provided by

    Equity premium puzzle

    Equity_premium_puzzle

  • Portfolio margin
  • margin account, a broker-dealer customer must meet the minimum equity guidelines as set by FINRA: $100,000 for customers of firms that have real-time intra-day

    Portfolio margin

    Portfolio_margin

  • Khoros, LLC
  • American software company founded in 2019

    with a Vista Equity Partners-Owned Company in San Francisco". www.bizjournals.com. Retrieved 2020-12-02. "Austin social media and customer engagement company

    Khoros, LLC

    Khoros,_LLC

  • Seeding trial
  • Marketing research

    researchers conclude that "influencer seeding programs" yield higher customer equity than "random seeding programs". Of course, the decision about which

    Seeding trial

    Seeding_trial

  • Blackstone Inc.
  • American alternative investment company

    had previously worked together at Lehman Brothers. Blackstone's private equity business has been one of the largest investors in leveraged buyouts in the

    Blackstone Inc.

    Blackstone Inc.

    Blackstone_Inc.

  • Acumatica
  • Technology company

    opening an office in London, the company was acquired in 2019 by the private equity fund EQT AB. In 2022, it named John Case, a former corporate vice president

    Acumatica

    Acumatica

  • GoodLeap
  • Financial technology company

    Francisco, Irvine, Phoenix, Kansas City, and Bentonville, Arkansas. Paramount Equity Mortgage, founded in 2003 by Hayes Barnard, Jason Walker and Matt Dawson

    GoodLeap

    GoodLeap

  • Kaseya
  • American software company based in Miami, Florida

    their companies and resell the products to their customers. Kaseya is majority-owned by private equity firm Insight Partners and owns the naming rights

    Kaseya

    Kaseya

  • Brand loyalty
  • Marketing term for a consumer's emotional attachment to a given brand

    architecture Brand aversion Brand equity Brand management Brand language Brand tribalism Customer engagement Customer franchise Employer branding Evangelism

    Brand loyalty

    Brand_loyalty

  • Peter Munga
  • Kenyan businessman and entrepreneur

    Formerly, he was the chair of the Equity Bank Group, the largest bank holding company on the African continent by customer numbers, as of 31 June 2014. He

    Peter Munga

    Peter_Munga

  • Bühler Group
  • Swiss plant equipment manufacturer

    Wayback Machine (german, Flash) Customer magazine 'Diagramm', issue 136: Neuer Schliff für Altbewährtes, page 47 (german) Customer magazine 'Diagramm', Issue

    Bühler Group

    Bühler_Group

  • L Catterton
  • American venture capital and private equity firm

    L Catterton is an American multinational private equity firm. Founded in Greenwich, Connecticut, in 1989, the fund has made over 250 investments in brands

    L Catterton

    L_Catterton

  • Personal style blogger
  • Type of blogger covering fashion and lifestyle

    A. & Ko, E. (2017). "Do social media marketing activities enhance customer equity? An empirical study of Luxury fashion brand". Journal of Business Research

    Personal style blogger

    Personal_style_blogger

  • Accounts receivable
  • Claims for payment held by a business

    supplied or services rendered that customers have ordered but not paid for. The accounts receivable process involves customer onboarding, invoicing, collections

    Accounts receivable

    Accounts_receivable

  • Fin (company)
  • American software company

    formerly Intercom, Inc., is a software company that provides an AI-driven customer service and messaging platform. It is headquartered in San Francisco with

    Fin (company)

    Fin (company)

    Fin_(company)

  • Vagaro
  • American business management software company

    in Stevenage, England, to address increasing global customer demand and to foster stronger customer relationships in the U.K. In 2025, Vagaro acquired

    Vagaro

    Vagaro

  • Angoss
  • Software company in Canada

    June 2013, the private equity firm Peterson Partners acquired Angoss for $8.4 million. KnowledgeREADER is an integrated customer intelligence product combining

    Angoss

    Angoss

  • Genesys (company)
  • American technology company

    Telecommunications Laboratories, Inc., is an American software company that sells customer experience (CX) and call center technology to mid-sized and large businesses

    Genesys (company)

    Genesys (company)

    Genesys_(company)

  • Chief revenue officer
  • Corporate executive title

    marketing, sales, customer support, pricing, and revenue management. Revenue Alignment: Synchronizing marketing, sales, and customer support to ensure

    Chief revenue officer

    Chief_revenue_officer

  • Visma
  • Norwegian software and IT company

    the group reported more than 2.4 million customers. The majority of Visma is owned by HgCapital, a private equity firm, alongside other institutional investors

    Visma

    Visma

  • Bank account
  • Financial account maintained by a bank

    institution in which the financial transactions between the bank and a customer are recorded. Each financial institution sets the terms and conditions

    Bank account

    Bank account

    Bank_account

  • Veritas Capital
  • American private-equity firm

    Veritas Capital Fund Management, L.L.C. is an American private-equity firm founded in 1992 that invests in companies providing critical products and services

    Veritas Capital

    Veritas_Capital

  • Interactions Corporation
  • Customer-service software company

    patents to Interactions in exchange for equity. In May 2017, Interactions acquired the social media customer-engagement company Digital Roots; financial

    Interactions Corporation

    Interactions_Corporation

  • Chime (company)
  • American financial services company

    was its introduction of early paycheck access, which advanced funds to customers based on ACH payment notifications rather than waiting for official settlement

    Chime (company)

    Chime (company)

    Chime_(company)

  • Remitly
  • American online remittance company

    used "dubious customer testimonials and doctored Trustpilot reviews." According to Spruce Point, a reverse image search revealed that customer review photographs

    Remitly

    Remitly

  • Mutual bank
  • Cooperative financial institution

    bank is a cooperative financial institution owned by its depositors or customers. They include mutual organization, mutual savings banks and cooperative

    Mutual bank

    Mutual bank

    Mutual_bank

  • Convergys
  • American call center software company

    Cincinnati, Ohio, that sold customer management and information management products, primarily to large corporations. Customer management products included

    Convergys

    Convergys

    Convergys

  • Brand management
  • Process in brand marketing

    equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through

    Brand management

    Brand_management

  • Stock market index
  • Financial metric which investors use to determine market performance

    float-adjusted market capitalization in 23 developed countries. The FTSE Global Equity Index Series goes further down the market capitalization spectrum by including

    Stock market index

    Stock market index

    Stock_market_index

  • 247.ai
  • Customer experience software and services company

    [24]7.ai (full company name [24]7.ai, Inc.) is a customer service software and services company based in California that uses artificial intelligence and

    247.ai

    247.ai

  • Stock trader
  • Person or company involved in trading equity securities

    A stock trader or equity trader or share trader, also called a stock investor, is a person or company involved in trading stocks and attempting to profit

    Stock trader

    Stock trader

    Stock_trader

  • Bullhorn, Inc.
  • American cloud computing company

    2012, Vista Equity Partners acquired Bullhorn for a reported price of several hundred million dollars. By 2013, Bullhorn had 6,000 customers in 34 countries

    Bullhorn, Inc.

    Bullhorn,_Inc.

  • Capitec Bank
  • Bank in South Africa

    (officially Capitec Limited) is the largest South African commercial bank by customer base. It is licensed by the Reserve Bank of South Africa, the central bank

    Capitec Bank

    Capitec Bank

    Capitec_Bank

  • Pegasystems
  • American software company

    real time to support customer service representatives. This led to Pega’s Voice AI and Messaging AI that analyzes live customer service conversations

    Pegasystems

    Pegasystems

  • Federated Hermes
  • American financial services company

    company manages $902.6 billion of customer assets, as of December 2025. The company offers investments spanning equity, fixed-income, alternative/private

    Federated Hermes

    Federated Hermes

    Federated_Hermes

  • Serengeti Eyewear
  • Brand of sunglasses

    attributed poor sales to a product-centric focus, poor marketing, anemic customer service, and inefficient asset management. With only fifty-two employees

    Serengeti Eyewear

    Serengeti_Eyewear

  • BigMachines
  • Configure, price, quote cloud software owned by Oracle

    software is designed to integrate with enterprise resource planning (ERP), customer relationship management (CRM), and other business systems to help companies

    BigMachines

    BigMachines

  • Consumer behaviour
  • Study of consumption of goods and services

    1177/1094670506295853 Rust, R.T., Zeithaml, V.A. and Lemon, K.N., Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy, The Free Press

    Consumer behaviour

    Consumer behaviour

    Consumer_behaviour

  • Morgan Stanley
  • American financial services company

    December 2016, another unit of Morgan Stanley paid $7.5 million to settle customer protection rule violations. In January 2017, the corporation was fined

    Morgan Stanley

    Morgan Stanley

    Morgan_Stanley

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