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Process of managing interactions with customers
Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers
Customer relationship management
Customer_relationship_management
Topics referred to by the same term
In business, relationship management may refer to: Customer relationship management Supplier relationship management This disambiguation page lists articles
Relationship_management
Interrelationships between business and the society
satisfy purpose. BRM is distinct from enterprise relationship management and customer relationship management although it is related. It is of larger scope
Business relationship management
Business_relationship_management
Ability of a company or product to retain its customers over some specified period
firms can increase retention by focusing on managing customer relationships. Relationship management occurs when firms can take a longer-terms perspective
Customer_retention
Recipient of a good, service, product, or idea from a vender or seller
Client (business) Customer advocacy Customer centricity Customer data integration Customer delight Customer relationship management Early adopter Guided
Customer
existing customer relationship management processes within the company. Determine the perceptions of how the company manages its customer relationships, both
Customer_experience
Business practice
processes a company uses to move the customer through the customer life cycle." Customer relationship management ECRM Purchase funnel Mark D. Thompson
Customer_lifecycle_management
Business strategy
strategic management practices of customer relationship management, customer experience design, and customer engagement. Companies may establish customer success
Customer_success
Form of modelling that uses statistics to predict outcomes
analytical customer relationship management and data mining to produce customer-level models that describe the likelihood that a customer will take a
Predictive_modelling
Vendor relationship management (VRM) are software systems that aim to provide customers with both independence from vendors and better means for engaging
Vendor relationship management
Vendor_relationship_management
Acquiring potential new business clients
strategies. Lead management is in many cases a precursor to sales management, customer relationship management and customer experience management. This critical
Lead_management
Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain
Customer_data_management
Concept in business strategy
procurement and supply chain management and is crucial for business success. SRM is analogous to customer relationship management (CRM). Just as companies
Supplier relationship management
Supplier_relationship_management
Software for automating repetitive marketing tasks
scoring, campaign management and reporting into one system. It often integrates with customer relationship management (CRM) and customer data platform (CDP)
Marketing_automation
French marketing company
customer-relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, and SMS messaging and customer relationship management
Brevo
Marketing concept
estimation and prediction of the net profit that a customer contributes to during the entire future relationship with a business. The prediction model can have
Customer_lifetime_value
Provision of service to customers
experience management Customer relationship management Customer satisfaction Customer Service Assurance Customer service representative Customer service
Customer_service
Messaging, whitemail (scanned documents) and social media. Customer relationship management "What is CIM? How does it differ from CRM?". Destination CRM
Customer interaction management
Customer_interaction_management
Market research metric
1996 book by Fred Reichheld Relationship marketing – Form of marketing focused on customer retention Project Management Institute 2021, §4.4.4 Other
Net_promoter_score
Process in brand marketing
respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management uses an array of marketing tools and
Brand_management
Indian multinational technology company
productivity and collaboration software, customer relationship management (CRM) software, and business management tools. Its main products include Zoho CRM
Zoho_Corporation
Software program for contact information
Business relationship management Comparison of CRM systems Consumer relationship system Contact list Customer experience transformation Customer experience
Contact_manager
American author (born 1955)
at Duke University and a co-director of the Duke Center for Customer Relationship Management (CRM). Rogers graduated from Birmingham-Southern College in
Martha_Rogers_(professor)
Management of the flow of goods and services
as: Customer service management process Customer relationship management concerns the relationship between an organization and its customers. Customer service
Supply_chain_management
American marketing automation platform and email marketing service
headquartered in Boston, Massachusetts, that provides an omnichannel, customer relationship management (CRM) platform with agentic AI features. The platform is used
Klaviyo
marketing, site selection, and customer relationship management. Customer analytics plays an important role in predicting customer behavior. Retail Until recently[when
Customer_analytics
Marketing term
first coined by Charles Turner and David Alexander in their customer relationship management course and then their CRM Pocketbook. It describes a person
Customer_switching
American software company
California. It provides customer relationship management (CRM) software for tradespersons, with applications focused on sales, customer service, marketing
ServiceTitan
effective customer relationships and improve decision-making by vendors.[verification needed] Customer intelligence is a key component of effective customer relationship
Customer_intelligence
Initiatives to enhance the performance of firms in external environments
sustained relationship (called relationship selling, relationship marketing, and customer relationship management). Customer relationship management (CRM)
Strategic_management
Software targeted towards corporations/organisations
software uses include database management, customer relationship management, supply chain management and business process management. The term enterprise software
Enterprise_software
Open source ERP, CRM and CMS
Odoo is a business management software suite developed in Belgium. It provides applications for customer relationship management, e-commerce, accounting
Odoo
Business tool
the customer and regularly need to support complex hierarchies across customer-facing applications (customer relationship management). Customer management
Business_support_system
American content monetization platform
anti-screen-recording technology. It also includes CRM tools (customer relationship management system), used by creators to track audience activity and spending
Passes_Inc.
Cloud-based marketing service
advertising, marketing, sales, e-commerce, customer service. Oracle's first customer relationship management (CRM) product, Oracle CRM, was released in
Oracle Advertising and Customer Experience
Oracle_Advertising_and_Customer_Experience
Type of interaction
service quality (80s), relationship marketing (90s), customer relationship management (2000s), and customer centricity/ focus (2000s-2010s). In March 2006,
Customer_engagement
Form of marketing focused on customer retention
Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather
Relationship_marketing
business communication system integrates with the organisation's customer relationship management (CRM), and with non-voice interaction channels. So if for example
Contact_center_telephony
compositing and communicating customer knowledge. Consumer privacy Customer intelligence Customer relationship management Customer success Knowledge engineering
Customer_knowledge
Topics referred to by the same term
relationship to those customers, often called a customer relationship management system a system for providing information to customers of a transport system
Customer_information_system
Software company
The company provides cloud-based tools for customer relationship management (CRM), IT service management (ITSM), and e-commerce marketing. In its initial
Freshworks
Agent responsible for handling complaints, processing orders, and communicating services
with high pay for this job are those in customer service metrics, Microsoft Office, customer relationship management, and oral and verbal communication. Sales
Customer service representative
Customer_service_representative
American customer service software company
provides software-as-a-service (SaaS) products related to customer support, sales, and other customer communications. The company was founded in Copenhagen
Zendesk
Model of theoretical customer journey toward purchase of a good or service
different stages of the customer journey and as a basis for customer relationship management (CRM) programs and lead management campaigns. Similar to a
Purchase_funnel
Software creating a unified customer database accessible to other systems
1990s and 2000s, customer data was typically managed through Customer Relationship Management (CRM) systems. As digital engagement grew, data became resident
Customer_data_platform
Practical application of marketing in organizations
sales force management systems, and customer relationship management tools (CRM). Some software vendors have begun using the term customer data platform
Marketing_management
Top-level business processes
involved in O2C, customer purchase intent, configuration pricing quoting, and contract lifecycle management. Customer relationship management List of embedded
Order_to_cash
Marketing concept
require business-to-customer relationships, in which a customer goes to the business to purchase a product or service. In customer-to-customer markets, the business
Customer_to_customer
Call center service metric
prevalent call center metric. Nearly a decade ago, the start of customer relationship management ended the old days of "measure everything that moves". Call
First_call_resolution
Customer relationship management system
Oracle CRM is a customer relationship management system created by Oracle Corporation. It includes a number of different cloud applications that can be
Oracle_CRM
FOSS office suite fork of OnlyOffice
documents, for example a file sharing solution, an online wiki, a project management tool and so on". The project began in March 2026 in a quest to gain full
Euro-Office
Customer relationship management software
open-source Customer Relationship Management application for servers written in PHP. It is a software fork of the popular customer relationship management (CRM)
SuiteCRM
Software that allows the management of appointments and booking
business tools and automating various processes. Integration with customer relationship management (CRM) systems, email marketing platforms, and payment gateways
Appointment scheduling software
Appointment_scheduling_software
American software company
Sugar, a customer relationship management (CRM) system. SugarAI's functionality includes sales-force automation, marketing campaigns, customer support
SugarCRM
American software company
Streak is a customer relationship management (CRM) platform built directly into Gmail. It is designed to help small businesses, startups, and service-based
Streak_(company)
Electronic customer relationship management
The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet
ECRM
Study and process of exploring, creating, and delivering value to customers
of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted
Marketing
Customer relationship management platform
784147°N 78.649165°W / 35.784147; -78.649165 Cirrus Insight is a customer relationship management (CRM) integration and sales productivity platform that connects
Cirrus_Insight
Organizational role in companies
Software product management Service product management Technology roadmap User experience Brand management Customer experience Marketing management Mass customization
Product_management
Customer relationship management software
Zoho CRM is a cloud-based customer relationship management (CRM) application developed by Zoho Corporation, an India-based technology company. It is delivered
Zoho_CRM_(application)
Paradox in economics
response has the potential to either create or reinforce a strong customer relationship or change a minor incident into a major distraction. Hence, the
Service_recovery_paradox
Topics referred to by the same term
Office Suite, bundled business productivity software Zoho CRM, customer relationship management software Zoho Music, a New York-based Latin jazz independent
Zoho
Cloud-based brand management and templated content creation software
asset management (DAM) systems—including Aprimo and Bynder and customer relationship management (CRM) tools such as Salesforce and HubSpot. Marq also includes
Marq_(company)
establish long-lasting learning relationships with their customers. While sales history collected in customer relationship management (CRM) platforms can provide
Clienteling
Enterprise software suite
chain management, human-resource management, warehouse-management, customer-relationship management, call-center services, product-lifecycle management, and
Oracle_Applications
comprehensive customer relationship management (CRM) SaaS application, developed by Snapforce.com. Primary use case is customer management and sales automation
Snapforce_CRM
American software company (1993–2006)
engaged in the design, development, marketing, and support of customer relationship management (CRM) applications—notably Siebel CRM. The company was founded
Siebel_Systems
Automation software systems
Sales force management systems (also sales force automation (SFA) systems) are information systems used in customer relationship management (CRM) marketing
Sales_force_management_system
Customer involvement management, CIM, is a marketing management method that takes customer orientation further than customer relationship management. CIM
Customer involvement management
Customer_involvement_management
German multinational enterprise-software company
such as: Human capital management (HCM) software Customer relationship management (CRM) software Enterprise performance management (EPM) software Product
SAP
Company based in Estonia and USA
Pipedrive is a private, cloud-based customer relationship management (CRM) software company founded in Estonia in 2010 and headquartered in New York City
Pipedrive
Marketing service model
Customer value maximization (CVM) is a real-time service model that, proponents say, goes beyond basic customer relationship management (CRM) capabilities
Customer_value_maximization
American cloud computing company
headquartered in Boston, Massachusetts. The company provides customer relationship management (CRM), applicant tracking system (ATS) and operations software
Bullhorn,_Inc.
Software company
Oracle RightNow is an American customer relationship management (CRM) software service for enterprise organizations which is part of Oracle Service. It
RightNow_Technologies
Software application for recruitment processes
recruitment and hiring processes. An ATS is very similar to a customer relationship management (CRM) system, but is designed for recruitment tracking purposes
Applicant_tracking_system
Software methodology
partner Customer relationship management Supplier relationship management Facility management Software as a service "Definition of Partner Relationship Management
Partner relationship management
Partner_relationship_management
Collaborative Customer Relationship Management". In Kracklauer, A.H.; Mills, D.Q.; Seifert, D. (eds.). Collaborative Customer Relationship Management: Taking
Trade_promotion_management
British energy technology platform
Energy Retail Australia (Nectr) utilized Kraken for billing and customer relationship management (CRM) services as it entered the Australian market. In October
Kraken_Technologies
Microsoft software
features Bank management – receives and pays cash Customer relationship management (CRM) – business relations contact and maintenance (customers, vendors,
Microsoft_Dynamics_365
American-Polish beauty and wellness platform
with a customer relationship management, marketing automation, inventory management, point-of-sale management, financial reporting, the management of commission
Booksy
Technology. Retrieved 24 July 2015. "2012 Readers' Choice: Customer Relationship Management". Edgell Communication. CGT. Retrieved 24 July 2015. "2009
RW3_Technologies
Sword Ciboodle was a Scottish company specializing in Customer Relationship Management (CRM) software solutions. It had regional offices in North America
Sword_Ciboodle
costs associated with the customer relationship in a specified period. According to Philip Kotler, "a profitable customer is a person, household or a
Customer_profitability
Behavior tracking for digital marketing
A tag management system (TMS) is a software solution that helps manage the lifecycle of digital marketing tags (sometimes referred to as tracking pixels
Tag_management_system
Customer relationship management software
Capsule is a customer relationship management (CRM) software-as-a-service web application and mobile app developed by Zestia, a privately held software
Capsule_(CRM)
Czech software service company
Microsoft Dynamics, NAV and AX, customer relationship management products such as Pivotal and Dynamics 365, asset management solution Octave Attune EAM and
LLP_Group
Type of Data
Audience measurement Consumer protection Customer data management Customer data integration Customer data platform Customer intelligence Market research Martins
Customer_data
Provides a leading indicator of consumer purchase intentions and loyalty
Harvard Business Review. 81 (12): 46–54, 124. PMID 14712543. Customer Relationship Management, Emerging Concepts, Tools and Application, edited by Jagdish
Customer_satisfaction
Management of supplier-customer relationship
Demand-chain management (DCM) is the management of relationships between suppliers and customers to deliver the best value to the customer at the least
Demand-chain_management
Category of cloud computing
install and customize software on their own infrastructure. Customer relationship management (CRM) software became one of the earliest successful SaaS markets
Software_as_a_service
American software company
acquired top engineering talent from Koala, an AI-powered customer relationship management startup, to staff a new enterprise-readiness team; Cursor did
Cursor_(company)
Representation of the monetary worth of what a company could do for its customers
Within customer relationship management, a customer value model (CVM) is a data-driven representation of the worth, in monetary terms, of what a company
Customer_value_model
International service company
continents. It was formed in 2019 through the merger of the customer relationship management businesses of Bertelsmann and the Saham Group [fr]. In September
Majorel
American multinational company
specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations, and specialty services. The services
Omnicom_Group
Multinational France-based omnichannel outsourcer
It provides services for debt collection, telemarketing, customer relationship management, content moderation, and communication. Daniel Julien created
Teleperformance
American hybrid cloud storage company
SearchStorage. NorthFace ScoreBoard Award for Customer Service, by the Customer Relationship Management Institute LLC. The company name "NASUNI" is shorthand
Nasuni
performance management Customer Relationship Management Financial Management Human Capital Management Product Lifecycle Management Supply Chain Management Supplier
SSA_Global_Technologies
Concept in telecommunications
capture, Customer Relationship Management and Telecommunications billing whereas OSS covers Order Management, Network Inventory Management and Network
OSS/BSS
Technology company
are: Financial management (FIN): Cash and Liquidity Management, Financial Closing, Fixed Asset Management Customer relationship management (CRM): Marketing
SAP_Business_ByDesign
File format standard for electronic business cards
assistants (PDAs), personal information managers (PIMs) and customer relationship management systems (CRMs). To accomplish these data interchange applications
VCard
travel, tourism, insurance
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