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STEFAN STREMERSCH

  • Stefan Stremersch
  • Stefan Stremersch (born 1972) holds the Desiderius Erasmus Distinguished Chair of Economics and a Chair of Marketing, both at Erasmus University Rotterdam

    Stefan Stremersch

    Stefan Stremersch

    Stefan_Stremersch

  • International Journal of Research in Marketing
  • Academic journal

    (1995–1997) Jan-Benedict Steenkamp (1998–2000) Hubert Gatignon (2001–2006) Stefan Stremersch (2006–2009) Donald R. Lehmann (2006–2009) Marnik Dekimpe (2009–2012)

    International Journal of Research in Marketing

    International_Journal_of_Research_in_Marketing

  • Renana Peres
  • Israeli researcher

    and Word-of-Mouth", Journal of Marketing Research, 50 (4) 427-444. Stefan Stremersch, Renana Peres and Eitan Muller (2010), "Does New Product Growth Accelerate

    Renana Peres

    Renana Peres

    Renana_Peres

  • Grassroots innovation
  • Bottom-up solution development

    concept of grassroots movements in society. Stremersch, Stefan; Camacho, Nuno; Keko, Elio; Wuyts, Stefan (2022). "Grassroots innovation success: The role

    Grassroots innovation

    Grassroots_innovation

  • Belgian National Time Trial Championships
  • Annual cycling race

    D'Hollander Rik Verbrugghe Sébastien Demarbaix 1993 Bart De Ceuster Tom Stremersch Roméo Hernandez 1994 Bart De Ceuster Steven Van Olmen Jurgen Van de Walle

    Belgian National Time Trial Championships

    Belgian National Time Trial Championships

    Belgian_National_Time_Trial_Championships

  • Shifted Gompertz distribution
  • Probability distribution

    (4): 689–712. doi:10.1287/mksc.1120.0711. Van den Bulte, Christophe; Stremersch, Stefan (2004). "Social Contagion and Income Heterogeneity in New Product

    Shifted Gompertz distribution

    Shifted Gompertz distribution

    Shifted_Gompertz_distribution

  • External reference pricing
  • Drug pricing method

    ISBN 978-0-12-813166-4. "Euripid". euripid.eu. Ding, Min; Eliashberg, Jehoshua; Stremersch, Stefan (2013). Innovation and Marketing in the Pharmaceutical Industry: Emerging

    External reference pricing

    External_reference_pricing

  • Toolkits for user innovation
  • Design method

    1002/1520-6653(200124)15:1<13::AID-DIR1001>3.0.CO;2-#. Dellaert, Benedict G.C.; Stremersch, Stefan (May 2005). "Marketing Mass-Customized Products: Striking a Balance

    Toolkits for user innovation

    Toolkits_for_user_innovation

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