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Stefan Stremersch (born 1972) holds the Desiderius Erasmus Distinguished Chair of Economics and a Chair of Marketing, both at Erasmus University Rotterdam
Stefan_Stremersch
Academic journal
(1995–1997) Jan-Benedict Steenkamp (1998–2000) Hubert Gatignon (2001–2006) Stefan Stremersch (2006–2009) Donald R. Lehmann (2006–2009) Marnik Dekimpe (2009–2012)
International Journal of Research in Marketing
International_Journal_of_Research_in_Marketing
Israeli researcher
and Word-of-Mouth", Journal of Marketing Research, 50 (4) 427-444. Stefan Stremersch, Renana Peres and Eitan Muller (2010), "Does New Product Growth Accelerate
Renana_Peres
Bottom-up solution development
concept of grassroots movements in society. Stremersch, Stefan; Camacho, Nuno; Keko, Elio; Wuyts, Stefan (2022). "Grassroots innovation success: The role
Grassroots_innovation
Annual cycling race
D'Hollander Rik Verbrugghe Sébastien Demarbaix 1993 Bart De Ceuster Tom Stremersch Roméo Hernandez 1994 Bart De Ceuster Steven Van Olmen Jurgen Van de Walle
Belgian National Time Trial Championships
Belgian_National_Time_Trial_Championships
Probability distribution
(4): 689–712. doi:10.1287/mksc.1120.0711. Van den Bulte, Christophe; Stremersch, Stefan (2004). "Social Contagion and Income Heterogeneity in New Product
Shifted_Gompertz_distribution
Drug pricing method
ISBN 978-0-12-813166-4. "Euripid". euripid.eu. Ding, Min; Eliashberg, Jehoshua; Stremersch, Stefan (2013). Innovation and Marketing in the Pharmaceutical Industry: Emerging
External_reference_pricing
Design method
1002/1520-6653(200124)15:1<13::AID-DIR1001>3.0.CO;2-#. Dellaert, Benedict G.C.; Stremersch, Stefan (May 2005). "Marketing Mass-Customized Products: Striking a Balance
Toolkits_for_user_innovation
travel, tourism, insurance
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travel, tourism, insurance