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CROSS SELLING

  • Cross-selling
  • Sales technique in which customers are sold additional products/services

    Cross-selling is a sales technique involving the selling of an additional product or service to an existing customer. In practice, businesses define cross-selling

    Cross-selling

    Cross-selling

  • Wells Fargo cross-selling scandal
  • Controversy generated by fraud perpetrated by Wells Fargo

    The Wells Fargo cross-selling scandal was caused by the creation of millions of fraudulent savings and checking accounts on behalf of Wells Fargo clients

    Wells Fargo cross-selling scandal

    Wells Fargo cross-selling scandal

    Wells_Fargo_cross-selling_scandal

  • Upselling
  • Sales technique

    distinct from cross-selling, in which a seller tries to sell something else. In practice, large businesses usually combine upselling and cross-selling to maximize

    Upselling

    Upselling

  • Sales
  • Activities related to the exchange of goods

    Consultative selling Cross-selling Guaranteed sale Hard selling Inbound sales Needs-based selling Paint-the-picture Personal selling Persuasive selling Price

    Sales

    Sales

    Sales

  • Multi-State Lottery Association
  • Nonprofit that facilitates the operation of multi-jurisdictional lottery games in the US

    consortium lotteries began selling Powerball tickets. The consortium members did not join MUSL; they were licensed by MUSL to sell Powerball, and the consortium

    Multi-State Lottery Association

    Multi-State Lottery Association

    Multi-State_Lottery_Association

  • Wells Fargo
  • American multinational banking and financial services company

    strategy is cross-selling, the practice of encouraging existing customers to buy additional banking services. This led to the Wells Fargo cross-selling scandal

    Wells Fargo

    Wells Fargo

    Wells_Fargo

  • Mega Millions
  • American multi-jurisdictional lottery game

    to sell both games for the remainder of 1996, but within a few days, Georgia was forcibly removed from MUSL, returning with the 2010 cross-selling expansion

    Mega Millions

    Mega_Millions

  • History of Wells Fargo
  • the investment banking arm of Citadel LLC. In 2016, the Wells Fargo cross-selling scandal led to the resignation of CEO John Stumpf and resulted in fines

    History of Wells Fargo

    History_of_Wells_Fargo

  • Powerball
  • American and British lottery game

    became the first previous Mega Millions-only member (just before the cross-selling expansion) to produce a jackpot-winning Powerball ticket. It was worth

    Powerball

    Powerball

  • List of best-selling albums
  • fastest-selling albums List of best-selling albums by women List of best-selling albums by country List of best-selling Latin albums List of best-selling remix

    List of best-selling albums

    List of best-selling albums

    List_of_best-selling_albums

  • Retail marketing
  • Economic concept

    damage the non-stick surface. Selling on value Skilled sales assistants find ways to focus on value rather than price. Selling on value often involves identifying

    Retail marketing

    Retail marketing

    Retail_marketing

  • Pricing
  • Process of determining what a company will receive in exchange for its products

    where the objective is to maximize the number of customers; encourage cross-selling opportunities or to recognize different levels in the customer's ability

    Pricing

    Pricing

    Pricing

  • Fifth Third Bank
  • American bank holding company

    Financial Protection Bureau (CFPB) charged Fifth Third with illegal cross-selling; the suit was resolved in 2024 with the bank paying $20 million and

    Fifth Third Bank

    Fifth Third Bank

    Fifth_Third_Bank

  • Affinity analysis
  • Market research and business management technique

    customers. This information can then be used for purposes of cross-selling and up-selling, in addition to influencing sales promotions, loyalty programs

    Affinity analysis

    Affinity analysis

    Affinity_analysis

  • List of best-selling books
  • This page provides lists of best-selling books and book series to date and in any language. "Best-selling" refers to the estimated number of copies sold

    List of best-selling books

    List_of_best-selling_books

  • Ovsiankina effect
  • Tendency to resume an interrupted unfinished task again

    Andreas (2022-07-01). "Collect them all! Increasing product category cross-selling using the incompleteness effect". Journal of the Academy of Marketing

    Ovsiankina effect

    Ovsiankina_effect

  • Silver Cross (company)
  • British nursery brand

    founded in 1877. Based in Skipton, North Yorkshire, United Kingdom, Silver Cross sells baby prams (perambulators, a type of baby transport) and pushchairs.

    Silver Cross (company)

    Silver_Cross_(company)

  • SoFi
  • American financial services company

    PYMNTS (April 29, 2025). "SoFi Member Deposits Grow to $27.3 Billion and Cross-Selling Accelerates". PYMNTS.com. Retrieved June 7, 2025. Flanagan, Andrew (June

    SoFi

    SoFi

  • Colorado Lottery
  • U.S. state lottery

    in principle to cross-sell Mega Millions and Powerball in U.S. lottery jurisdictions. Most lotteries with either game began selling tickets for both

    Colorado Lottery

    Colorado Lottery

    Colorado_Lottery

  • Bait-and-switch
  • Form of fraud

    Promotion Pyramid scheme Sales Selling technique The switch (con) Trojan horse (business) Upselling Value-added selling Zhang Yingyu (2017). The Book of

    Bait-and-switch

    Bait-and-switch

  • Toyota Corolla Cross
  • Japanese compact crossover SUV

    facelifted GR Sport model later followed in February 2026. The Corolla Cross was the best-selling passenger vehicle in South Africa in December 2025, and has consistently

    Toyota Corolla Cross

    Toyota Corolla Cross

    Toyota_Corolla_Cross

  • Sales effectiveness
  • through increased customer acquisition, product/service sales, and up-selling/cross-selling additional products and services. The purpose of sales force effectiveness

    Sales effectiveness

    Sales_effectiveness

  • Uplift modelling
  • Predictive modelling technique

    modelling has applications in customer relationship management for up-sell, cross-sell and retention modelling. It has also been applied to political election

    Uplift modelling

    Uplift_modelling

  • List of best-selling Super Nintendo Entertainment System video games
  • million copies. The best-selling game on the SNES is Super Mario World. First released in Japan on November 21, 1990, it went on to sell over 20 million units

    List of best-selling Super Nintendo Entertainment System video games

    List of best-selling Super Nintendo Entertainment System video games

    List_of_best-selling_Super_Nintendo_Entertainment_System_video_games

  • Norwest Corporation
  • Former American banking and financial services company

    Internet banking – the latter of course making cross-selling difficult. It was also in this cross-selling that the main units of Norwest – the retail bank

    Norwest Corporation

    Norwest_Corporation

  • Proposal software
  • management software is considered to be a sales efficiency tool as it helps cross-selling and upselling by spending less time on creating and managing sales documents

    Proposal software

    Proposal_software

  • Subscription business model
  • Recurring price business model

    purchase to opt-out decisions, and more potential for upselling and cross-selling other products or services. Some software companies such as Adobe and

    Subscription business model

    Subscription_business_model

  • Forced free trial
  • Direct marketing technique

    already has their name and address pre-printed on the form. Add in some cross-selling opportunities (e.g. conference, directory or newsletter) and the company

    Forced free trial

    Forced_free_trial

  • Economies of scope
  • Efficiencies formed by variety of products or services offered

    "relied on cross-selling, thus reaping economies of scope by using the same people and systems to market many different products"—i.e., "selling the financial

    Economies of scope

    Economies_of_scope

  • Affinity
  • Topics referred to by the same term

    marketing, a method of extending market reach by forming partnerships and cross-selling relationships Affinity Partners, an American private equity firm Affinity

    Affinity

    Affinity

  • South Carolina Education Lottery
  • U.S. State lottery

    Like most US lotteries, on January 31, 2010, it participated in the cross-sell lottery expansion, adding Mega Millions. SCEL-only games consist of Pick

    South Carolina Education Lottery

    South_Carolina_Education_Lottery

  • Baohong Sun
  • Chinese economist and an academic

    customer relationship management, pricing strategy, loyalty programs, and cross-selling. She has studied how firms can optimally allocate marketing resources

    Baohong Sun

    Baohong_Sun

  • List of best-selling fiction authors
  • Best selling fiction authors to date in any language

    directly comparable. List of best-selling books List of best-selling novels in the United States List of best-selling manga See Dragon Ball (manga) § Reception

    List of best-selling fiction authors

    List_of_best-selling_fiction_authors

  • Grande Holdings
  • Audio electronics manufacturer

    Ltd, and its Singer division, had made a number of complex company cross-selling deals which resulted in the destabilisation of Singer and Akai. Officials

    Grande Holdings

    Grande_Holdings

  • Customer value maximization
  • Marketing service model

    (CRM) Guided selling Loyalty marketing Online lead generation Real-time marketing Relationship marketing Sales force management system Selling technique

    Customer value maximization

    Customer_value_maximization

  • Cross Road (album)
  • 1994 greatest hits album by Bon Jovi

    art direction Lili Picou – design Cross Road (videos) List of best-selling albums in Australia List of best-selling albums List of diamond-certified albums

    Cross Road (album)

    Cross_Road_(album)

  • Multi-utility
  • in relation to public utilities. Multi-utility has a relation with cross-selling, offering complementary products and services. An example of a multi-utility

    Multi-utility

    Multi-utility

  • David Cross
  • American stand-up comedian and actor (born 1964)

    2013. Cross's directorial debut film Hits premiered at the 2014 Sundance Film Festival. Instead of selling the film rights to distributors, Cross instead

    David Cross

    David Cross

    David_Cross

  • Amana Takaful Insurance
  • Insurance company in Sri Lanka

    reached a bancassurance partnership deal with Pan Asia Bank as a part of cross-selling strategies of both the companies to cater to their respective customer

    Amana Takaful Insurance

    Amana_Takaful_Insurance

  • Mitsubishi Eclipse Cross
  • Crossover SUV model from Mitsubishi Motors

    popular cars in Australia in 2024: best-selling vehicles Top 100 most popular cars in Australia in 2024: best-selling vehicles". Chasing Cars. Retrieved 27

    Mitsubishi Eclipse Cross

    Mitsubishi Eclipse Cross

    Mitsubishi_Eclipse_Cross

  • Servicescape
  • Physical environment in which a service process takes place

    physical environment; longer stays present more opportunities for cross-selling, up-selling or impulse buying. Some studies have shown a correlation between

    Servicescape

    Servicescape

    Servicescape

  • Times Higher Education
  • Weekly magazine based in London

    work to meet the demand for data and branding products, and look at cross-selling to existing clients. From its first issue, on 15 October 1971, until

    Times Higher Education

    Times Higher Education

    Times_Higher_Education

  • Account manager
  • Person responsible for a customer account

    accounts to retain a client-account manager relationship by up-selling and cross-selling Manage and solve conflicts with clients The Account Manager is

    Account manager

    Account_manager

  • List of best-selling Dreamcast games
  • had been at its peak. Video games portal List of best-selling video games Lists of best-selling video games by platform List of Dreamcast games "Dreamcast

    List of best-selling Dreamcast games

    List of best-selling Dreamcast games

    List_of_best-selling_Dreamcast_games

  • U.S. Concrete
  • American company

    tuck-in acquisition. From 2004 onward, it has been engaged in more cross-selling opportunities. The company filed for Chapter 11 bankruptcy protection

    U.S. Concrete

    U.S. Concrete

    U.S._Concrete

  • Music on hold
  • Telephone business practice

    special promotions or services. These are typically used for up-selling and cross-selling callers. Companies can either record the messages themselves,

    Music on hold

    Music_on_hold

  • Selling the OC
  • American reality television series

    Selling the OC is an American reality television series created for Netflix by Adam DiVello. It is the third series in the Selling Sunset franchise, and

    Selling the OC

    Selling the OC

    Selling_the_OC

  • New Era Tickets
  • Entertainment ticketing company located in Exton, Pennsylvania, United States

    customer service, access control and print-at-home technology, up-selling and cross-selling, stored value technology, online ticket exchange, and ticket auctions

    New Era Tickets

    New_Era_Tickets

  • Precision marketing
  • marketing technique that suggests successful marketing is to retain, cross-sell, and upsell existing customers. Precision marketing emphasizes relevance

    Precision marketing

    Precision_marketing

  • Nora Nash
  • Activist

    fraudulent activity in a September 2016 scandal involving unauthorized cross-selling and the creation of fake accounts, and the steps taken to improve risk

    Nora Nash

    Nora_Nash

  • List of best-selling PC games
  • do not necessarily correspond to sales. List of PC games List of best-selling video games Although Minecraft was first publicly available on May 17,

    List of best-selling PC games

    List_of_best-selling_PC_games

  • Selling a Vibe
  • 2026 studio album by the Cribs

    (2026). Selling a Vibe (Vinyl liner notes). PIAS Recordings, Sonic Blew. PIASR1573LPXS. Goggins, Joe (10 December 2025). "Albums: The Cribs – Selling A Vibe"

    Selling a Vibe

    Selling_a_Vibe

  • Oracle Financial Services Software
  • Subsidiary of Oracle Corporation

    Ananthanarayanan & Ashish (15 August 2006). "Mantas acquisition to add cross-selling bytes to i-flex". The Economic Times. Retrieved 2 November 2024. Oracle

    Oracle Financial Services Software

    Oracle Financial Services Software

    Oracle_Financial_Services_Software

  • Ohio Lottery
  • Lottery run by the state of Ohio

    selling either Mega Millions or Powerball (but not both) on January 31, 2010 sold a jackpot-winning ticket for its newer game after the cross-selling

    Ohio Lottery

    Ohio_Lottery

  • Oklahoma Lottery
  • Lottery

    was announced that Oklahoma would begin selling Mega Millions tickets on January 31, 2010, the cross-selling date. The first Mega Millions drawing with

    Oklahoma Lottery

    Oklahoma_Lottery

  • John Stumpf
  • American businessman (born 1953)

    "Senator Elizabeth Warren Grills Wells Fargo CEO John Stumpf On WFC Cross-Selling CNBC". youtube.com. The New York Times. 20 September 2016. Archived

    John Stumpf

    John Stumpf

    John_Stumpf

  • RMG Connect
  • relationship management consulting Direct marketing - acquisition, cross-selling, up-selling, telemarketing, response advertising, niche marketing, loyalty

    RMG Connect

    RMG_Connect

  • Celine Dion
  • Canadian singer (born 1968)

    worldwide, Dion is the best-selling Canadian recording artist, the best-selling French-language artist, and one of the best-selling musical artists of all

    Celine Dion

    Celine Dion

    Celine_Dion

  • Marketing strategy
  • Organizational efforts to increase sales

    nichers are likely to improve the product or service offering, leverage cross-selling opportunities, offer value for money and build relationships through

    Marketing strategy

    Marketing_strategy

  • Dominion Enterprises
  • US software and information services company

    Dominion Enterprises include DominionDMS, Activator, Dealer Specialties, Cross-Sell, DataOne Software, Prime Street, Franchise Ventures, DX1, ZiiDMS, and

    Dominion Enterprises

    Dominion Enterprises

    Dominion_Enterprises

  • SolveIT Software
  • Australian enterprise software provider

    replenishment; promotions and incentives; pricing and discounting; cross selling and upselling; product churn. Predictive Modelling: based on a combination

    SolveIT Software

    SolveIT_Software

  • Retail
  • Sale of goods and services

    and to improve the customer experience, such as Add-on, Upsell or Cross-sell; Selling on value; and knowing when to close the sale. Cost for the real-estate

    Retail

    Retail

    Retail

  • Post-transaction marketing
  • stronger relationships and repurchase intentions in online retail contexts Cross-selling and upselling that is clearly presented as an additional, optional purchase

    Post-transaction marketing

    Post-transaction_marketing

  • Ed Sheeran
  • English singer-songwriter (born 1991)

    world's best-selling music artists. He has 119 million RIAA-certified units in the US, and two of his albums are in the list of the best-selling albums in

    Ed Sheeran

    Ed Sheeran

    Ed_Sheeran

  • Victoria Cross
  • Highest military decoration for valour in the UK

    The Victoria Cross (VC) is the highest and most prestigious decoration of the British decorations system. It is awarded for valour "in the presence of

    Victoria Cross

    Victoria Cross

    Victoria_Cross

  • Delaware Lottery
  • U.S. state lottery

    to cross-sell Mega Millions and Powerball in US lottery jurisdictions. The Delaware Lottery added Mega Millions on the date of the cross-selling expansion

    Delaware Lottery

    Delaware Lottery

    Delaware_Lottery

  • List of best-selling albums in Japan
  • Best. List of best-selling albums of the 1980s (Japan) RIAJ certification List of best-selling albums by country List of best-selling singles in Japan Oricon

    List of best-selling albums in Japan

    List_of_best-selling_albums_in_Japan

  • List of best-selling albums by country
  • portal List of best-selling albums List of best-selling albums of the 21st century List of best-selling remix albums List of best-selling albums by women

    List of best-selling albums by country

    List_of_best-selling_albums_by_country

  • The Big Bad Wolf (novel)
  • 2003 book by James Patterson

    Alex Cross series written by James Patterson and was published in November 2003. USA Today named it the seventh best-selling novel in 2004. Alex Cross is

    The Big Bad Wolf (novel)

    The_Big_Bad_Wolf_(novel)

  • Sears Holdings
  • Holding company of Sears and Kmart

    resigned and merged with the Sears Grand concept. Sears Holdings began cross-selling merchandise between its two brands. For example, Craftsman tools were

    Sears Holdings

    Sears_Holdings

  • The Danville News
  • Newspaper in Pennsylvania, US

    in 1997 by Ralph Martin. CNHI newspapers are clustered in groups that cross-sell packages to advertisers and occasionally feature editorial content written

    The Danville News

    The_Danville_News

  • Weerodara
  • Sri Lankan flagship stationary brand

    materials. Weerodara had actively engaged in cross-selling strategies by installing stationery stalls to sell their branded stationery products for discounted

    Weerodara

    Weerodara

  • Kura (company)
  • and software, including customer service, retention, win-back, up-sell, cross-sell, web chat, complaints handling, appointment setting, general customer

    Kura (company)

    Kura (company)

    Kura_(company)

  • Installed base
  • Number of units of a product or service in use

    systems[citation needed]. This provides companies with an opportunity to upsell and cross-sell their products to existing customers[citation needed], as well as to use

    Installed base

    Installed_base

  • Swastika
  • Ancient Eurasian icon and Nazi symbol

    'fire cross, cross of fire"; other names – pērkonkrusts ('cross of thunder', 'thunder cross'), cross of Perun or of Perkūnas), cross of branches, cross of

    Swastika

    Swastika

    Swastika

  • Black Horse (finance company)
  • Company

    Written evidence from Lloyds Banking Group (SJ 004) Panel on mis-selling and cross-selling, Parliamentary Commission on Banking Standards, 4 January 2013

    Black Horse (finance company)

    Black_Horse_(finance_company)

  • Mitsubishi Xpander
  • MPV manufactured by Mitsubishi Motors

    markets. It was the fourth best-selling Mitsubishi Motors model globally in 2018 and 2019, and became its third best-selling model in 2021. In late 2019,

    Mitsubishi Xpander

    Mitsubishi Xpander

    Mitsubishi_Xpander

  • Allspring Global Investments
  • Global investment management firm

    competencies and improve its financial performance after the Wells Fargo cross-selling scandal. At the time, WFAM had $607 billion in assets under management

    Allspring Global Investments

    Allspring_Global_Investments

  • Tyson Looney Tunes Meals
  • Frozen dinner line

    Retrieved February 15, 2011 Selling America's kids: Commercial pressures on kids of the 90's. Licensing and cross-selling, Consumers Union. Archived January

    Tyson Looney Tunes Meals

    Tyson_Looney_Tunes_Meals

  • Minecraft
  • 2011 video game

    Best-Selling Game of All Time on Its 10th Birthday". Windows Central. Retrieved 14 March 2026. Boddy, Zachary (15 October 2023). "Minecraft Crosses 300

    Minecraft

    Minecraft

  • Eminem
  • American rapper (born 1972)

    copies in a single week; the latter became the best-selling album worldwide in 2002 and the best-selling hip-hop album of all time. After the release of Encore

    Eminem

    Eminem

    Eminem

  • Bausparkasse Schwäbisch Hall
  • the European Central Bank. Mortgage lending Construction Financing Cross selling Foreign countries Schwäbisch Hall Kreditservice GmbH Schwäbisch Hall

    Bausparkasse Schwäbisch Hall

    Bausparkasse_Schwäbisch_Hall

  • Cross ownership
  • Pattern of ownership of stock in business partners

    company from selling, as holding the stock defers the tax liability and preserves the full value of the assets on paper. Long term cross ownership of

    Cross ownership

    Cross_ownership

  • Customer advocacy
  • making referrals, acting as customer references, and through upsell or cross-sell of additional products. The return-on-investment (ROI) of an advocacy

    Customer advocacy

    Customer_advocacy

  • Beyoncé
  • American singer and songwriter (born 1981)

    Child, one of the best-selling girl groups in history. Her debut solo album, Dangerously in Love (2003), became one of the best-selling albums of the 21st

    Beyoncé

    Beyoncé

    Beyoncé

  • Green Cross Health
  • New Zealand health care services company

    Pharmacybrands was renamed Green Cross Health in 2014. Life Pharmacy (sometimes stylised as "life Pharmacy") is a pharmacy chain selling a wide selection of cosmetics

    Green Cross Health

    Green_Cross_Health

  • Market development funds
  • include personalized emails, re-engagement, product announcements, and cross-sell initiatives, often using automation to enhance lead generation and engagement

    Market development funds

    Market_development_funds

  • Email marketing
  • Act of sending a commercial message using email

    customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services. Direct email involves sending an email solely

    Email marketing

    Email_marketing

  • Whitney Houston
  • American singer and actress (1963–2012)

    and "I Will Always Love You" are among the best-selling singles ever; the latter remains the best-selling single by a woman and has been certified diamond

    Whitney Houston

    Whitney Houston

    Whitney_Houston

  • Customer relationship management
  • Process of managing interactions with customers

    that firms still see customers as resources that can be used for up-sell or cross-sell opportunities, rather than people looking for interesting and personalized

    Customer relationship management

    Customer_relationship_management

  • Vermont Lottery
  • U.S. state lottery

    games. The Vermont Lottery added Mega Millions on January 31, 2010, the cross-selling expansion day. The current version of Mega Millions (drawn Tuesdays

    Vermont Lottery

    Vermont_Lottery

  • Montana Lottery
  • American state lottery

    becoming the first lottery to add the "other" game after the official cross-selling expansion about a month prior. As with all Mega Millions members (except

    Montana Lottery

    Montana_Lottery

  • Premera Blue Cross
  • U.S. Pacific Northwest health insurance company

    Blue Cross is a not-for-profit Blue Cross Blue Shield licensed health insurance company based in Mountlake Terrace, Washington, United States. It sells health

    Premera Blue Cross

    Premera_Blue_Cross

  • Missouri Lottery
  • State-run lottery in Missouri

    reached an agreement to cross-sell Mega Millions and Powerball. Missouri joined Mega Millions on January 31, 2010, the cross-sell expansion date. Mega Millions

    Missouri Lottery

    Missouri_Lottery

  • Adele
  • English singer-songwriter (born 1988)

    best-selling debut albums ever in the UK. She received the Grammy Award for Best New Artist. Her second studio album, 21 (2011), became the best-selling album

    Adele

    Adele

    Adele

  • HSBC Finance
  • Subsidiary of HSBC Holdings

    has worked increasingly closely with HSBC Bank plc particularly for cross-selling purposes. HFC also provides retail finance for stores such as John Lewis

    HSBC Finance

    HSBC_Finance

  • Triple play (telecommunications)
  • Bundling of television, internet, and telephone service

    considering alternative providers, enable greater opportunities for cross-selling, and delay competition from power companies deploying G.hn and IEEE

    Triple play (telecommunications)

    Triple play (telecommunications)

    Triple_play_(telecommunications)

  • West Marine
  • American boating and fishing retailer

    online retailers with catalog call center innovations such as upsell and cross-sell exported into online user experiences.[citation needed] In July 2008,

    West Marine

    West Marine

    West_Marine

  • Peace Sells... but Who's Buying?
  • 1986 studio album by Megadeth

    United Nations Headquarters. He is portrayed as a real estate agent, who is selling the devastated remains of the organization's headquarters. Repka considers

    Peace Sells... but Who's Buying?

    Peace_Sells..._but_Who's_Buying?

  • Relationship marketing
  • Form of marketing focused on customer retention

    package and offering them at a single price), cross-selling (selling related products to current customers), cross-promotions (giving discounts or other promotional

    Relationship marketing

    Relationship_marketing

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