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Sales technique in which customers are sold additional products/services
Cross-selling is a sales technique involving the selling of an additional product or service to an existing customer. In practice, businesses define cross-selling
Cross-selling
Controversy generated by fraud perpetrated by Wells Fargo
The Wells Fargo cross-selling scandal was caused by the creation of millions of fraudulent savings and checking accounts on behalf of Wells Fargo clients
Wells Fargo cross-selling scandal
Wells_Fargo_cross-selling_scandal
Sales technique
distinct from cross-selling, in which a seller tries to sell something else. In practice, large businesses usually combine upselling and cross-selling to maximize
Upselling
Activities related to the exchange of goods
Consultative selling Cross-selling Guaranteed sale Hard selling Inbound sales Needs-based selling Paint-the-picture Personal selling Persuasive selling Price
Sales
Nonprofit that facilitates the operation of multi-jurisdictional lottery games in the US
consortium lotteries began selling Powerball tickets. The consortium members did not join MUSL; they were licensed by MUSL to sell Powerball, and the consortium
Multi-State Lottery Association
Multi-State_Lottery_Association
American multinational banking and financial services company
strategy is cross-selling, the practice of encouraging existing customers to buy additional banking services. This led to the Wells Fargo cross-selling scandal
Wells_Fargo
American multi-jurisdictional lottery game
to sell both games for the remainder of 1996, but within a few days, Georgia was forcibly removed from MUSL, returning with the 2010 cross-selling expansion
Mega_Millions
the investment banking arm of Citadel LLC. In 2016, the Wells Fargo cross-selling scandal led to the resignation of CEO John Stumpf and resulted in fines
History_of_Wells_Fargo
American and British lottery game
became the first previous Mega Millions-only member (just before the cross-selling expansion) to produce a jackpot-winning Powerball ticket. It was worth
Powerball
fastest-selling albums List of best-selling albums by women List of best-selling albums by country List of best-selling Latin albums List of best-selling remix
List_of_best-selling_albums
Economic concept
damage the non-stick surface. Selling on value Skilled sales assistants find ways to focus on value rather than price. Selling on value often involves identifying
Retail_marketing
Process of determining what a company will receive in exchange for its products
where the objective is to maximize the number of customers; encourage cross-selling opportunities or to recognize different levels in the customer's ability
Pricing
American bank holding company
Financial Protection Bureau (CFPB) charged Fifth Third with illegal cross-selling; the suit was resolved in 2024 with the bank paying $20 million and
Fifth_Third_Bank
Market research and business management technique
customers. This information can then be used for purposes of cross-selling and up-selling, in addition to influencing sales promotions, loyalty programs
Affinity_analysis
This page provides lists of best-selling books and book series to date and in any language. "Best-selling" refers to the estimated number of copies sold
List_of_best-selling_books
Tendency to resume an interrupted unfinished task again
Andreas (2022-07-01). "Collect them all! Increasing product category cross-selling using the incompleteness effect". Journal of the Academy of Marketing
Ovsiankina_effect
British nursery brand
founded in 1877. Based in Skipton, North Yorkshire, United Kingdom, Silver Cross sells baby prams (perambulators, a type of baby transport) and pushchairs.
Silver_Cross_(company)
American financial services company
PYMNTS (April 29, 2025). "SoFi Member Deposits Grow to $27.3 Billion and Cross-Selling Accelerates". PYMNTS.com. Retrieved June 7, 2025. Flanagan, Andrew (June
SoFi
U.S. state lottery
in principle to cross-sell Mega Millions and Powerball in U.S. lottery jurisdictions. Most lotteries with either game began selling tickets for both
Colorado_Lottery
Form of fraud
Promotion Pyramid scheme Sales Selling technique The switch (con) Trojan horse (business) Upselling Value-added selling Zhang Yingyu (2017). The Book of
Bait-and-switch
Japanese compact crossover SUV
facelifted GR Sport model later followed in February 2026. The Corolla Cross was the best-selling passenger vehicle in South Africa in December 2025, and has consistently
Toyota_Corolla_Cross
through increased customer acquisition, product/service sales, and up-selling/cross-selling additional products and services. The purpose of sales force effectiveness
Sales_effectiveness
Predictive modelling technique
modelling has applications in customer relationship management for up-sell, cross-sell and retention modelling. It has also been applied to political election
Uplift_modelling
million copies. The best-selling game on the SNES is Super Mario World. First released in Japan on November 21, 1990, it went on to sell over 20 million units
List of best-selling Super Nintendo Entertainment System video games
List_of_best-selling_Super_Nintendo_Entertainment_System_video_games
Former American banking and financial services company
Internet banking – the latter of course making cross-selling difficult. It was also in this cross-selling that the main units of Norwest – the retail bank
Norwest_Corporation
management software is considered to be a sales efficiency tool as it helps cross-selling and upselling by spending less time on creating and managing sales documents
Proposal_software
Recurring price business model
purchase to opt-out decisions, and more potential for upselling and cross-selling other products or services. Some software companies such as Adobe and
Subscription_business_model
Direct marketing technique
already has their name and address pre-printed on the form. Add in some cross-selling opportunities (e.g. conference, directory or newsletter) and the company
Forced_free_trial
Efficiencies formed by variety of products or services offered
"relied on cross-selling, thus reaping economies of scope by using the same people and systems to market many different products"—i.e., "selling the financial
Economies_of_scope
Topics referred to by the same term
marketing, a method of extending market reach by forming partnerships and cross-selling relationships Affinity Partners, an American private equity firm Affinity
Affinity
U.S. State lottery
Like most US lotteries, on January 31, 2010, it participated in the cross-sell lottery expansion, adding Mega Millions. SCEL-only games consist of Pick
South Carolina Education Lottery
South_Carolina_Education_Lottery
Chinese economist and an academic
customer relationship management, pricing strategy, loyalty programs, and cross-selling. She has studied how firms can optimally allocate marketing resources
Baohong_Sun
Best selling fiction authors to date in any language
directly comparable. List of best-selling books List of best-selling novels in the United States List of best-selling manga See Dragon Ball (manga) § Reception
List of best-selling fiction authors
List_of_best-selling_fiction_authors
Audio electronics manufacturer
Ltd, and its Singer division, had made a number of complex company cross-selling deals which resulted in the destabilisation of Singer and Akai. Officials
Grande_Holdings
Marketing service model
(CRM) Guided selling Loyalty marketing Online lead generation Real-time marketing Relationship marketing Sales force management system Selling technique
Customer_value_maximization
1994 greatest hits album by Bon Jovi
art direction Lili Picou – design Cross Road (videos) List of best-selling albums in Australia List of best-selling albums List of diamond-certified albums
Cross_Road_(album)
in relation to public utilities. Multi-utility has a relation with cross-selling, offering complementary products and services. An example of a multi-utility
Multi-utility
American stand-up comedian and actor (born 1964)
2013. Cross's directorial debut film Hits premiered at the 2014 Sundance Film Festival. Instead of selling the film rights to distributors, Cross instead
David_Cross
Insurance company in Sri Lanka
reached a bancassurance partnership deal with Pan Asia Bank as a part of cross-selling strategies of both the companies to cater to their respective customer
Amana_Takaful_Insurance
Crossover SUV model from Mitsubishi Motors
popular cars in Australia in 2024: best-selling vehicles Top 100 most popular cars in Australia in 2024: best-selling vehicles". Chasing Cars. Retrieved 27
Mitsubishi_Eclipse_Cross
Physical environment in which a service process takes place
physical environment; longer stays present more opportunities for cross-selling, up-selling or impulse buying. Some studies have shown a correlation between
Servicescape
Weekly magazine based in London
work to meet the demand for data and branding products, and look at cross-selling to existing clients. From its first issue, on 15 October 1971, until
Times_Higher_Education
Person responsible for a customer account
accounts to retain a client-account manager relationship by up-selling and cross-selling Manage and solve conflicts with clients The Account Manager is
Account_manager
had been at its peak. Video games portal List of best-selling video games Lists of best-selling video games by platform List of Dreamcast games "Dreamcast
List of best-selling Dreamcast games
List_of_best-selling_Dreamcast_games
American company
tuck-in acquisition. From 2004 onward, it has been engaged in more cross-selling opportunities. The company filed for Chapter 11 bankruptcy protection
U.S._Concrete
Telephone business practice
special promotions or services. These are typically used for up-selling and cross-selling callers. Companies can either record the messages themselves,
Music_on_hold
American reality television series
Selling the OC is an American reality television series created for Netflix by Adam DiVello. It is the third series in the Selling Sunset franchise, and
Selling_the_OC
Entertainment ticketing company located in Exton, Pennsylvania, United States
customer service, access control and print-at-home technology, up-selling and cross-selling, stored value technology, online ticket exchange, and ticket auctions
New_Era_Tickets
marketing technique that suggests successful marketing is to retain, cross-sell, and upsell existing customers. Precision marketing emphasizes relevance
Precision_marketing
Activist
fraudulent activity in a September 2016 scandal involving unauthorized cross-selling and the creation of fake accounts, and the steps taken to improve risk
Nora_Nash
do not necessarily correspond to sales. List of PC games List of best-selling video games Although Minecraft was first publicly available on May 17,
List_of_best-selling_PC_games
2026 studio album by the Cribs
(2026). Selling a Vibe (Vinyl liner notes). PIAS Recordings, Sonic Blew. PIASR1573LPXS. Goggins, Joe (10 December 2025). "Albums: The Cribs – Selling A Vibe"
Selling_a_Vibe
Subsidiary of Oracle Corporation
Ananthanarayanan & Ashish (15 August 2006). "Mantas acquisition to add cross-selling bytes to i-flex". The Economic Times. Retrieved 2 November 2024. Oracle
Oracle Financial Services Software
Oracle_Financial_Services_Software
Lottery run by the state of Ohio
selling either Mega Millions or Powerball (but not both) on January 31, 2010 sold a jackpot-winning ticket for its newer game after the cross-selling
Ohio_Lottery
Lottery
was announced that Oklahoma would begin selling Mega Millions tickets on January 31, 2010, the cross-selling date. The first Mega Millions drawing with
Oklahoma_Lottery
American businessman (born 1953)
"Senator Elizabeth Warren Grills Wells Fargo CEO John Stumpf On WFC Cross-Selling CNBC". youtube.com. The New York Times. 20 September 2016. Archived
John_Stumpf
relationship management consulting Direct marketing - acquisition, cross-selling, up-selling, telemarketing, response advertising, niche marketing, loyalty
RMG_Connect
Canadian singer (born 1968)
worldwide, Dion is the best-selling Canadian recording artist, the best-selling French-language artist, and one of the best-selling musical artists of all
Celine_Dion
Organizational efforts to increase sales
nichers are likely to improve the product or service offering, leverage cross-selling opportunities, offer value for money and build relationships through
Marketing_strategy
US software and information services company
Dominion Enterprises include DominionDMS, Activator, Dealer Specialties, Cross-Sell, DataOne Software, Prime Street, Franchise Ventures, DX1, ZiiDMS, and
Dominion_Enterprises
Australian enterprise software provider
replenishment; promotions and incentives; pricing and discounting; cross selling and upselling; product churn. Predictive Modelling: based on a combination
SolveIT_Software
Sale of goods and services
and to improve the customer experience, such as Add-on, Upsell or Cross-sell; Selling on value; and knowing when to close the sale. Cost for the real-estate
Retail
stronger relationships and repurchase intentions in online retail contexts Cross-selling and upselling that is clearly presented as an additional, optional purchase
Post-transaction_marketing
English singer-songwriter (born 1991)
world's best-selling music artists. He has 119 million RIAA-certified units in the US, and two of his albums are in the list of the best-selling albums in
Ed_Sheeran
Highest military decoration for valour in the UK
The Victoria Cross (VC) is the highest and most prestigious decoration of the British decorations system. It is awarded for valour "in the presence of
Victoria_Cross
U.S. state lottery
to cross-sell Mega Millions and Powerball in US lottery jurisdictions. The Delaware Lottery added Mega Millions on the date of the cross-selling expansion
Delaware_Lottery
Best. List of best-selling albums of the 1980s (Japan) RIAJ certification List of best-selling albums by country List of best-selling singles in Japan Oricon
List of best-selling albums in Japan
List_of_best-selling_albums_in_Japan
portal List of best-selling albums List of best-selling albums of the 21st century List of best-selling remix albums List of best-selling albums by women
List of best-selling albums by country
List_of_best-selling_albums_by_country
2003 book by James Patterson
Alex Cross series written by James Patterson and was published in November 2003. USA Today named it the seventh best-selling novel in 2004. Alex Cross is
The_Big_Bad_Wolf_(novel)
Holding company of Sears and Kmart
resigned and merged with the Sears Grand concept. Sears Holdings began cross-selling merchandise between its two brands. For example, Craftsman tools were
Sears_Holdings
Newspaper in Pennsylvania, US
in 1997 by Ralph Martin. CNHI newspapers are clustered in groups that cross-sell packages to advertisers and occasionally feature editorial content written
The_Danville_News
Sri Lankan flagship stationary brand
materials. Weerodara had actively engaged in cross-selling strategies by installing stationery stalls to sell their branded stationery products for discounted
Weerodara
and software, including customer service, retention, win-back, up-sell, cross-sell, web chat, complaints handling, appointment setting, general customer
Kura_(company)
Number of units of a product or service in use
systems[citation needed]. This provides companies with an opportunity to upsell and cross-sell their products to existing customers[citation needed], as well as to use
Installed_base
Ancient Eurasian icon and Nazi symbol
'fire cross, cross of fire"; other names – pērkonkrusts ('cross of thunder', 'thunder cross'), cross of Perun or of Perkūnas), cross of branches, cross of
Swastika
Company
Written evidence from Lloyds Banking Group (SJ 004) Panel on mis-selling and cross-selling, Parliamentary Commission on Banking Standards, 4 January 2013
Black_Horse_(finance_company)
MPV manufactured by Mitsubishi Motors
markets. It was the fourth best-selling Mitsubishi Motors model globally in 2018 and 2019, and became its third best-selling model in 2021. In late 2019,
Mitsubishi_Xpander
Global investment management firm
competencies and improve its financial performance after the Wells Fargo cross-selling scandal. At the time, WFAM had $607 billion in assets under management
Allspring_Global_Investments
Frozen dinner line
Retrieved February 15, 2011 Selling America's kids: Commercial pressures on kids of the 90's. Licensing and cross-selling, Consumers Union. Archived January
Tyson_Looney_Tunes_Meals
2011 video game
Best-Selling Game of All Time on Its 10th Birthday". Windows Central. Retrieved 14 March 2026. Boddy, Zachary (15 October 2023). "Minecraft Crosses 300
Minecraft
American rapper (born 1972)
copies in a single week; the latter became the best-selling album worldwide in 2002 and the best-selling hip-hop album of all time. After the release of Encore
Eminem
the European Central Bank. Mortgage lending Construction Financing Cross selling Foreign countries Schwäbisch Hall Kreditservice GmbH Schwäbisch Hall
Bausparkasse_Schwäbisch_Hall
Pattern of ownership of stock in business partners
company from selling, as holding the stock defers the tax liability and preserves the full value of the assets on paper. Long term cross ownership of
Cross_ownership
making referrals, acting as customer references, and through upsell or cross-sell of additional products. The return-on-investment (ROI) of an advocacy
Customer_advocacy
American singer and songwriter (born 1981)
Child, one of the best-selling girl groups in history. Her debut solo album, Dangerously in Love (2003), became one of the best-selling albums of the 21st
Beyoncé
New Zealand health care services company
Pharmacybrands was renamed Green Cross Health in 2014. Life Pharmacy (sometimes stylised as "life Pharmacy") is a pharmacy chain selling a wide selection of cosmetics
Green_Cross_Health
include personalized emails, re-engagement, product announcements, and cross-sell initiatives, often using automation to enhance lead generation and engagement
Market_development_funds
Act of sending a commercial message using email
customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services. Direct email involves sending an email solely
Email_marketing
American singer and actress (1963–2012)
and "I Will Always Love You" are among the best-selling singles ever; the latter remains the best-selling single by a woman and has been certified diamond
Whitney_Houston
Process of managing interactions with customers
that firms still see customers as resources that can be used for up-sell or cross-sell opportunities, rather than people looking for interesting and personalized
Customer relationship management
Customer_relationship_management
U.S. state lottery
games. The Vermont Lottery added Mega Millions on January 31, 2010, the cross-selling expansion day. The current version of Mega Millions (drawn Tuesdays
Vermont_Lottery
American state lottery
becoming the first lottery to add the "other" game after the official cross-selling expansion about a month prior. As with all Mega Millions members (except
Montana_Lottery
U.S. Pacific Northwest health insurance company
Blue Cross is a not-for-profit Blue Cross Blue Shield licensed health insurance company based in Mountlake Terrace, Washington, United States. It sells health
Premera_Blue_Cross
State-run lottery in Missouri
reached an agreement to cross-sell Mega Millions and Powerball. Missouri joined Mega Millions on January 31, 2010, the cross-sell expansion date. Mega Millions
Missouri_Lottery
English singer-songwriter (born 1988)
best-selling debut albums ever in the UK. She received the Grammy Award for Best New Artist. Her second studio album, 21 (2011), became the best-selling album
Adele
Subsidiary of HSBC Holdings
has worked increasingly closely with HSBC Bank plc particularly for cross-selling purposes. HFC also provides retail finance for stores such as John Lewis
HSBC_Finance
Bundling of television, internet, and telephone service
considering alternative providers, enable greater opportunities for cross-selling, and delay competition from power companies deploying G.hn and IEEE
Triple play (telecommunications)
Triple_play_(telecommunications)
American boating and fishing retailer
online retailers with catalog call center innovations such as upsell and cross-sell exported into online user experiences.[citation needed] In July 2008,
West_Marine
1986 studio album by Megadeth
United Nations Headquarters. He is portrayed as a real estate agent, who is selling the devastated remains of the organization's headquarters. Repka considers
Peace Sells... but Who's Buying?
Peace_Sells..._but_Who's_Buying?
Form of marketing focused on customer retention
package and offering them at a single price), cross-selling (selling related products to current customers), cross-promotions (giving discounts or other promotional
Relationship_marketing
travel, tourism, insurance
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travel, tourism, insurance