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Marketing service model
Customer value maximization (CVM) is a real-time service model that, proponents say, goes beyond basic customer relationship management (CRM) capabilities
Customer_value_maximization
Marketing concept
In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is an estimation and prediction of the
Customer_lifetime_value
Ability of a company or product to retain its customers over some specified period
customer expectations. Creating customer loyalty puts 'customer value rather than maximizing profits and shareholder value at the center of business strategy'
Customer_retention
Pricing methodology
Economic Value to the Customer (EVC) is a value-based pricing methodology developed in 1979 by John L. Forbis and Nitin T. Mehta. The method aims to guide
Economic value to the customer
Economic_value_to_the_customer
Business term
Shareholder value is a business term, sometimes phrased as shareholder value maximization. The term expresses the idea that the primary goal for a business
Shareholder_value
Process of managing interactions with customers
Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers
Customer relationship management
Customer_relationship_management
Process to determine the highest profits for a firm
In economics, profit maximization is the short run or long run process by which a firm may determine the price, input and output levels that will lead
Profit_maximization
Type of Data
decisions, etc.) and, eventually, profit maximization by consolidation and expansion of the customer base. Customer data may be collected from Internet users
Customer_data
Type of interaction
Customer engagement is a marketing and strategic management concept. Practitioners view it as interactions, "engagements", between a firm and its customers
Customer_engagement
Principle in economics
value stream is the set of actions that take place to add value to a customer from the initial request through realization of value by the customer.
Value_stream
Pricing strategy based on the estimated value
potential customers who are driven only by price and attract new value-oriented customers from competitors. For example, Starbucks raised prices to maximize profits
Value-based_pricing
Loss of clients or customers
Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers. Companies often use customer
Customer_attrition
Sales technique in which customers are sold additional products/services
conditioners. AIDA Bait and switch Choice architecture Contract of sale Customer value maximization List of marketing topics Marketing Permission marketing Predictive
Cross-selling
Marketing software company
and released the first version of its software (initially named Customer Value Maximizer) in 2010. The company is headquartered in Tel Aviv, Israel, with
Optimove
Process of determining what a company will receive in exchange for its products
the customer's ability to pay. Value-based pricing, also known as image-based pricing, occurs when the company uses prices to signal market value or associates
Pricing
Lean-management method for analyzing the current state and designing a future state
service from the beginning of the specific process until it reaches the customer. A value stream map is a visual tool that displays all critical steps in a
Value-stream_mapping
Topics referred to by the same term
State (now Democratic Republic of the Congo); see Mayumbe line Customer value maximization CVM, the ship hull classification symbol for "multi-role aircraft
CVM
Concept in marketing
serve many tasks of the company, like customer loyalty and retention, brand loyalty, revenue and sales maximization and even the analysis of return on investment
Customer_migration
portfolio management group, as opposed to a computer algorithm. Customer value maximization Financial market infrastructure "BMO launches robo-advisor platform"
BMO_SmartFolio
Activities related to the exchange of goods
and value of the products and services to the customer and increasing the number and engagement of successful interactions between potential customers and
Sales
Software for automating repetitive marketing tasks
reporting into one system. It often integrates with customer relationship management (CRM) and customer data platform (CDP) software. Marketing automation
Marketing_automation
Engineering analysis that maximizes function-to-cost ratio
removes necessary functions of value expenditures, thereby decreasing the capabilities of the manufacturer and/or their customers. What this practice disregards
Value_engineering
1919 Michigan Supreme Court case
a legal rule of shareholder wealth maximization. This was not and is not the law. Shareholder wealth maximization is a standard of conduct for officers
Dodge_v._Ford_Motor_Co.
Umbrella term for certain approaches to software development
practitioners value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over
Agile_software_development
Application of lean principles in information technology
central role in delivering customer value. Lean IT promises to identify and eradicate waste that otherwise contributes to poor customer service, lost business
Lean_IT
Specialized customer relationship management software
intelligence Clienteling Customer experience Customer intelligence Customer service – contains ISO standards Customer value maximization Sales force management
Consumer_relationship_system
Sale of goods and services
attractiveness, market trends Customer analysis – Market segmentation, demographic, geographic, and psychographic profile, values and attitudes, shopping habits
Retail
Difference between a firm's assets and liabilities used to fund day-to-day operations
from the outlay of cash for raw material to receiving payment from the customer. As a management tool, this metric makes explicit the inter-relatedness
Working_capital
Sales technique
upselling and cross-selling to maximize revenue. Upselling is the practice in which a business tries to motivate customers to purchase a higher-end product
Upselling
Early business development tool
expenditure of resources for any goal other than the creation of value for the end customer as waste, and they continually seek ways to eliminate such waste
Lean_startup
Optimization problem
A maximization problem with profits attributed to each customer and costs (usually in terms of time) attributed to each arc (travel from customer to
Vehicle_routing_problem
System involved in supplying a product or service to a consumer
end customer buying behaviour". Many of the exchanges encountered in the supply chain take place between varied companies that seek to maximize their
Supply_chain
Marketing discipline
pricing and revenue maximization. Airlines, for example, employed this tactic in differentiating between price-sensitive leisure customers and price-insensitive
Revenue_management
Pricing strategy
“skim the cream” off the top of the market. It is used to maximize profit in areas where customers are happy to pay more, where there are no substitutes for
Premium_pricing
Business process improvement technique
follows a defined methodology and has specific value targets, such as reducing pollution or increasing customer satisfaction. The term Six Sigma originates
Six_Sigma
Unit of information
DAY-tə, US also /ˈdætə/ DAT-ə) is a collection of discrete or continuous values that conveys information, describing the quantity, quality, fact, statistics
Data
Type of for-profit entity
in terms of creating long-term shareholder value. The idea that a corporation has as its purpose to maximize financial gain for its shareholders was first
Benefit_corporation
Business management discipline
managed, and continuously improved in order to create and deliver value to clients or customers. This approach closely resembles other total quality management
Business_process_management
Process in marketing
segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers, known
Market_segmentation
Operational business strategy
science (it has been called both), yield management is a set of yield maximization strategies and tactics to improve the profitability of certain businesses
Yield_management
Measure of firm's market power
greater the value of L; the interaction with competitors — the more of them and the larger their size, the less the company's ability to maximize profits
Lerner_index
Concept reinventing business purpose to include social benefit and profit
costs; offering an enabling service to improve the value of the service offered; and to cultivate customer peer groups to drive up aggregate demand. These
Creating_shared_value
Pricing strategy
method with their pricing strategy to aim for volume, revenue, or profit maximization strategies. There are two types of bundle pricing strategies: one from
Dynamic_pricing
Cloud computing model
is "a cloud service category where the customer can use different cloud capability types without the customer having to provision, deploy and manage either
Serverless_computing
Framework for corporate funding, capital structure, and investments
applying the above value-maximization criterion — management chooses the branches (i.e. actions) corresponding to the highest value path probability weighted;
Corporate_finance
Financial heuristic
stickiness, or the size of the addressable market. Customer acquisition cost (CAC) Financial ratio Lifetime value (LTV) Feld, Brad (2015-02-02). "The Rule of
Rule_of_40
Concept in business strategy
in a coordinated fashion across the relationship life cycle, to maximize the value realized through those interactions. The focus of supplier relationship
Supplier relationship management
Supplier_relationship_management
Prototype safe for public use
aims to avoid building products that customers do not want and seeks to maximize information about the customer with the least money spent. The technique
Minimum_viable_product
is elimination of waste i.e. anything that does not contribute value to the customer. In this way, application of EITM tools and strategies supports
Enterprise_IT_management
Management of the flow of resources
parcels valued at less than a hundred US dollars and delivers them to customers scattered across various destinations worldwide. In e-logistics, customer demand
Logistics
Systems engineering strategy
design choices are made to maximize system value rather than to meet performance requirements. This is also similar to the value-driven approach of agile
Value-driven_design
Identification for a good or service
importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand
Brand
Marketing of products or services using digital technologies or digital tools
way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived
Digital_marketing
Economic concept
benefit maximization rather than a single transaction sales profit maximization. This requires large retail enterprises to establish a customer-oriented
Retail_marketing
Member of groups without whose support the organization would cease to exist
(shareholders), customers, or others. Proponents in favor of stakeholders may base their arguments on the following four key assertions: Value can best be
Stakeholder_(corporate)
Practical application of marketing in organizations
compelling value proposition that reinforces the firm's chosen positioning, builds customer loyalty and brand equity among target customers, and achieves
Marketing_management
Way of interaction of consumers with an organization
build an image of what they can offer to customers, straightforward communication between parties, and value that comes with the purchase of products
Touchpoint
Amount of money given in order to purchase a thing or service
channels. Value‑Based Pricing is a set price based on the value delivered to the customer. Business and economics portal Numismatics portal Asset pricing
Price
Initiatives to enhance the performance of firms in external environments
target customer for the organization's products and services? Where are the customers and how do they buy? What is considered "value" to the customer? Which
Strategic_management
Concept in commerce
involved while maximizing profit and minimizing waste. Marketing should be emphasized by global supply chain managers to create customer value, satisfaction
Global supply chain management
Global_supply_chain_management
Theory that the only social responsibility of business is to increase its profits
various financial institutions which engaged in excessive risk for profit maximization, causing the bubble and collapse of the American real estate market that
Friedman_doctrine
Type of multi-objective optimization
objective values. As an example, consider a firm which puts safety above all. It wants to maximize the safety of its workers and customers. Subject to
Lexicographic_optimization
Design of a menu to maximize restaurant profits
may produce positive effects, leading to higher customer satisfaction, and higher perceived product value. Similarly, the presence of dollar signs or other
Menu_engineering
Form of privatization
only maximizing the return and customer services to its customers. This can lead to a decline in customer service to the extent that customers', management's
Demutualization
Overview of and topical guide to marketing
adaptation Customer relationship management ECRM - Electronic customer relationship management Customer lifetime value Customer lifetime valuation Customer lifecycle
Outline_of_marketing
Customer cost refers to the price of a product and also includes purchase costs, use costs, and post-use costs. Purchase costs involve the expenses associated
Customer_cost
Concept in logistics
Service Developer this type of 3PL provider will offer their customers advanced value-added services such as: tracking and tracing, cross-docking, specific
Third-party_logistics
Concept in economics
theory must be used to derive a profit maximizing solution. Another significant factor for profit maximization is market fractionation. A company may
Profit_(economics)
Regular user of a product
low customer satisfaction. In information technology, end users are not customers in the usual sense—they are typically employees of the customer. For
End_user
Process of using materials to produce something
most familiar objective function is profit maximization which is also included in this case. Profit maximization is an objective function that stems from
Production_(economics)
Software license agreements
EULA (/ˈjuːlə/) is a legal contract between a software supplier and a customer or end-user. The practice of selling licenses rather than copies of software
End-user_license_agreement
Series of actions for bettering effective usage
without violating some constraint. Common goals are minimizing cost and maximizing throughput and/or efficiency. Process optimization is one of the major
Process_optimization
Sensitivity of quantity to price
variable costs, revenue-maximizing prices are not profit-maximizing prices. For these situations, using a technique for Profit maximization is more appropriate
Price_elasticity_of_demand
Hybrid profession of sales and engineering
made (the post-sales role); and to maximize sales for the sales engineer's employer by providing help to customers (the aspect of the job that puts the
Sales_engineering
Microeconomic pricing strategy to maximise firm profits
incarnation of this is called "perfect price discrimination" and maximizes the price that each customer is willing to pay. As such, in "first degree" price differentiation
Price_discrimination
Theory in microeconomics
reservation value. Her optimal strategy is to open the boxes by decreasing order of reservation value until the opened box that maximizes her payoff exceed
Search_theory
Internet-based financial transactions
virtual banking, web banking or home banking, is a system that enables customers of a bank or other financial institution to view account information and
Online_banking
Strategy of setting prices based on a fixed markup percentage
generating a particular desired rate of return. An alternative pricing method is value-based pricing. Cost-plus pricing has often been used for government contracts
Cost-plus_pricing
Problem of setting prices by a public monopoly
group has less elastic demand a higher price in order to maximize overall social welfare. Customers sometimes object to it on that basis, since they care
Ramsey_problem
Marketing term
long-term brand building value. Long-term ROMI is a more sophisticated measure that considers the lifetime value of customers acquired through marketing
Marketing_effectiveness
Fundamental analysis
determine how customers will respond to different prices for its products and services through different channels and is in contrast to market value. It is also
Price_optimization
Type of discount retailer
grocery chains both as a way to attract lower income, value conscious consumers and to maximize their buying power in order to lower costs at their mainstream
Warehouse_store
Method of calculating an investment's rate of return
NPV, which is an indicator of the net value or magnitude added by making an investment. To maximize the value of a business, an investment should be
Internal_rate_of_return
Approach to selling a product or service
with the perceived value the customers are expected to have. The perceived value will depend on the alternatives open to the customer. In business these
Pricing_strategy
Operations research that evaluates multiple conflicting criteria in decision making
objective mathematical programming school (1) Vector maximization: The purpose of vector maximization is to approximate the nondominated set; originally
Multiple-criteria decision analysis
Multiple-criteria_decision_analysis
Market structure with a single firm dominating the market
entry prevent competitors from entering the market. Profit maximization: A PC company maximizes profits by producing such that price equals marginal costs
Monopoly
Estimation of the impact of marketing tactics on sales
set of variables that a company can change to meet the demands of their customers. The term was developed by Neil Borden, who claims to have started using
Marketing_mix_modeling
2004 book by Barry Schwartz
incorporating 99 studies, was able to isolate when reducing choices for your customers is most likely to boost sales. The study identified four key factors—choice
The_Paradox_of_Choice
Academic discipline studying businesses and investments
futures, swaps, etc. Assets can also be banked, invested, and insured to maximize value and minimize loss. In practice, risks are always present in any financial
Finance
2025 American TV documentary series
Sconce, as they betray public trust exploiting families and deceased to maximize profits. It premiered on June 1, 2025, on HBO. The documentary series explores
The_Mortician_(TV_series)
bill. The value of solar electricity is less than the retail rate, so net metering customers are actually subsidized by all other customers of the electric
Electricity_pricing
Capability that enables an organization to ensure high data quality
compliance monitoring. Together, governance and management aim to maximize the value of data as a strategic asset, reduce risks from misuse or inaccuracy
Data_governance
Means for businesses to generate revenues
model, the business that creates the product or service sells it to customers who value and thus pay for it. An example would be a company that produces
Revenue_model
Checking software against expectations
sufficient value to one person may not to another. Although testing for every possible input is not feasible, testing can use combinatorics to maximize coverage
Software_testing
Financial services with no central authority
platform and between platforms to maximize their total yield, which includes not only interest and fees but also the value of additional tokens received as
Decentralized_finance
2022 cryptocurrency exchange collapse
exchange, began in November 2022. The collapse of FTX, caused by a spike in customer withdrawals that exposed an $8 billion hole in FTX's accounts, served as
Bankruptcy_of_FTX
Measure of how contributions make up an institution's profitability
affects its liquidity; (iii) the behaviour of customers in particular product/customer niches such as customers' propensity to withdraw long-term deposits
Funds_transfer_pricing
Titles given in an organization to show what duties and responsibilities a person has
chief value officer (CVO) is introduced in companies where business processes and organizational entities are focused on the creation and maximization of
Corporate_title
Tool used for project and business process management
Jacka, Mike; Keller, Paulette (2009). Business Process Mapping: Improving Customer Satisfaction. John Wiley and Sons. p. 257. ISBN 978-0-470-44458-0. "9.1
Responsibility assignment matrix
Responsibility_assignment_matrix
On-demand cloud computing provider
put forth by Matt Round, an engineering leader at the time, including maximization of autonomy for engineering teams, adoption of REST, standardization
Amazon_Web_Services
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