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Marketing concept
In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is an estimation and prediction of the
Customer_lifetime_value
Representation of the monetary worth of what a company could do for its customers
Within customer relationship management, a customer value model (CVM) is a data-driven representation of the worth, in monetary terms, of what a company
Customer_value_model
Ability of a company or product to retain its customers over some specified period
customer expectations. Creating customer loyalty puts 'customer value rather than maximizing profits and shareholder value at the center of business strategy'
Customer_retention
Strategic management template
easily describe its business model. Osterwalder's canvas has nine boxes: customer segments, value propositions, channels, customer relationships, revenue streams
Business_model_canvas
Proactive outcome-focused business methodology
scale. Customer success organizations typically employ three primary engagement models based on customer value and complexity: High-touch model: Assigned
Customer_success
Benefits a vendor promises a customer will receive
customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated
Customer_value_proposition
Marketing service model
Customer value maximization (CVM) is a real-time service model that, proponents say, goes beyond basic customer relationship management (CRM) capabilities
Customer_value_maximization
Process of managing interactions with customers
social or charitable goals Customer value model – Representation of the monetary worth of what a company could do for its customers Farley file – Set of records
Customer relationship management
Customer_relationship_management
Recurring price business model
business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered
Subscription_business_model
Methodology for building startups
model design, customer development, agile engineering). The process assumes that early ventures have untested hypotheses about their business model (who
Customer_development
Method for analyzing customer value
RFM is a method used for analyzing customer value and segmenting customers which is commonly used in database marketing and direct marketing. It has received
RFM_(market_research)
Means for businesses to generate revenues
the following. In the production model, the business that creates the product or service sells it to customers who value and thus pay for it. An example
Revenue_model
Promise of value to be delivered, communicated, and acknowledged
In marketing, a value proposition is the economic value that a company or product delivers to its market segment of customers. The phrase was coined by
Value_proposition
Provides a leading indicator of consumer purchase intentions and loyalty
et al. (1996), and adopts a model structure in which Expectations, Perceived Quality, and Perceived Value influence Customer Satisfaction. Furthermore,
Customer_satisfaction
Set of activities that a firm performs to deliver a valuable product
and after-sales service—contributes to overall cost structure and customer value. The framework also includes supporting functions such as infrastructure
Value_chain
Marketing concept
require business-to-customer relationships, in which a customer goes to the business to purchase a product or service. In customer-to-customer markets, the business
Customer_to_customer
Business term
current model of management. Though there were contending solutions to resolve these problems (e.g.Theodore Levitt's focus on customer value creation
Shareholder_value
the customer experience as expected by company. Kotler et al. 2013, (p. 283) say that customer experience is about, "Adding value for customers buying
Customer_experience
Theory on customer satisfaction
The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano. This model provides a framework for
Kano_model
Measure of individuals moving out of a group
and economics, it is commonly used to assess customer retention and the stability of recurring-revenue models, particularly in subscription-based or contractual
Churn_rate
Broad term for all forms of value in businesses
such as employee value, customer value, supplier value, channel partner value, alliance partner value, managerial value, and societal value. Many of these
Business_value
Description of how businesses operate
business model describes how a business organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The model describes
Business_model
Abstract model of organizational processes
An operating model is both an abstract and visual representation (model) of how an organization delivers value to its customers or beneficiaries as well
Operating_model
Type of data model
entity–attribute–value model (EAV) is a data model optimized for the space-efficient storage of sparse—or ad-hoc—property or data values, intended for situations
Entity–attribute–value_model
Recipient of a good, service, product, or idea from a vender or seller
attract long-term clients rather than regular customers. Unlike regular customers, who buy merely on price and value, long-term clients buy on experience and
Customer
Software creating a unified customer database accessible to other systems
platforms: Predictive analytics: Machine learning models are used to forecast metrics such as customer lifetime value and churn risk. Decisioning: Some implementations
Customer_data_platform
Business practice
lifetime value. Some detailed CLM models further break down these phases into acquisition, introduction to products, profiling of customers, growth of
Customer_lifecycle_management
Type of interaction
in marketing theory and management, following customer buying behavior process models (60s-70s), customer satisfaction and loyalty (70s), service quality
Customer_engagement
Loss of clients or customers
Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers. Companies often use customer
Customer_attrition
corresponds to customer needs. In a fast changing business environment, the factors that determine value are constantly changing. Business models Competitive
Value_migration
Principle in economics
value stream is the set of actions that take place to add value to a customer from the initial request through realization of value by the customer.
Value_stream
Category of cloud computing
portable applications. The most common SaaS revenue models involve subscription and pay for usage. For customers, the potential advantages include reduced upfront
Software_as_a_service
Database model
example Customer relvar; a relation can be thought of as a value that can be attributed to a relvar. If we attempted to insert a new customer with the
Relational_model
Early business development tool
blocks, respectively. The value proposition canvas is a supplement to the business model canvas ("customer segment" and "value proposition" blocks) published
Lean_startup
Lean-management method for analyzing the current state and designing a future state
service from the beginning of the specific process until it reaches the customer. A value stream map is a visual tool that displays all critical steps in a
Value-stream_mapping
Industry model developed by Kenichi Ohmae
The 3Cs Model is an industry model which offers a strategic look at three factors needed for success. It was developed by Japanese organizational theorist
3Cs_model
share these customers. valuing the barriers to entry into the industry niche that the company operates in. The market penetration model focuses on the
Valuation using the market penetration model
Valuation_using_the_market_penetration_model
Business planning process
sales; sales invoices; shipments, etc.) In the manufacturer to retailer model, customer collaborative partnerships have become more common since the 1990s
Customer_demand_planning
Class of statistical models
when a customer stops being a customer of a brand. The goal is typically to model and forecast customer lifetime value. BTYD models all jointly model two
Buy_Till_you_Die
Study and process of exploring, creating, and delivering value to customers
companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return". A related
Marketing
Charlottesville, Virginia in February 1998. Its business model involved connecting customers on the Web directly to manufacturers, with the intent of
Value_America
Customer View" (PDF). Experian. "Exploiting the Single Customer View to Maximise the Value of Customer Relationships" (PDF). "Streamlining Customer Data"
Single_customer_view
Business model in which acquiring customer loyalty is of penultimate importance
business model is a business model used in strategic management in which a company's resources are employed so as to increase the loyalty of customers and
Loyalty_business_model
organization's resolution of problems from dissatisfied customers, converting those customers into loyal customers. It is the action a service provider takes in
Service_recovery
Software for automating repetitive marketing tasks
reporting into one system. It often integrates with customer relationship management (CRM) and customer data platform (CDP) software. Marketing automation
Marketing_automation
Delta model (after the Greek letter Delta, standing for transformation and change) is a customer-based approach to strategic management. Compared to a
Delta_model
preference, loyalty data, behavior, shopper value and predictive behavior data points are key to the success of customer analytics.[citation needed] Retail management
Customer_analytics
its marketing model from seller-oriented to buyer-oriented. The goal is to help customers better identify what they want. Customerization enables companies
Customerization
Standard published by the Object Management Group
new customer passes certification, then the account is classified into onboarding for business retail, retail, wealth management and high-value business
Decision_Model_and_Notation
Model for businesses
(commodity, cost, channel, and communication). A newer 4 Cs model emerged in the 1990's as a more customer-driven replacement of the 4 Ps created by Professor
Marketing_mix
Free product where the extras require payment
marketing, etc., then offer premium-priced value-added services or an enhanced version of your service to your customer base. Jarid Lukin of Alacra, one of Wilson's
Freemium
Activity of representing processes of an enterprise
cross-functional identification of value-adding activities that generate specific services expected by the customer and whose results have strategic significance
Business_process_modeling
Framework to analyse level of competition within an industry
network effect, people tend to value being in a 'network' with a larger number of people who use the same company. Customer switching costs – These are well
Porter's_five_forces_analysis
Financial institution and company term
Know your customer or know your client (KYC) laws, regulations and guidelines in financial services require regulated businesses and professionals to verify
Know_your_customer
Statistical techniques analyzing facts to make predictions about unknown events
analytics focused on discriminative models—algorithms that classify data or predict a value (e.g., "Will this customer churn?"). Since 2023, the emergence
Predictive_analytics
Trinidadian actress, author and model
Jackson and Tyra Allure Ross, is a Tobagonian-American actress, author, model, and reality television personality. As an actress, she is best known for
Dominique_Jackson_(model)
Process in marketing
approach customer-level and occasion-level segmentation models and provides an understanding of the individual customers' needs, behaviour, and value under
Market_segmentation
Total sales value over a given time period
from the monetary-value of items sold. GMV for e-commerce retail companies means the average sale price per item charged to the customer multiplied by the
Gross_merchandise_volume
Paradigm of outsourcing
remotely manages a customer's IT infrastructure and end-user systems, typically on a proactive basis and under a subscription model. The MSP maintains
Managed_services
Application of lean principles in information technology
central role in delivering customer value. Lean IT promises to identify and eradicate waste that otherwise contributes to poor customer service, lost business
Lean_IT
Non-fiction book about business
primarily on customer satisfaction rather than shareholder profits. The book provides a business model based on three dimensions (called 'Value Disciplines"):
The Discipline of Market Leaders
The_Discipline_of_Market_Leaders
make a reference to this model of delivery to signify one or more of the following value propositions they bring to their customers: A global presence would
Global_delivery_model
Marketing strategy
subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these
Loyalty_marketing
Theoretical framework
thinking beings give to various elements of their experience. The value of a conceptual model is usually directly proportional to how well it corresponds to
Conceptual_model
Initiation of consumer interest into products
redirect targets Customer experience Direct marketing – Model of communicating discounts and other sales offers Direct selling – Business model Outbound marketing
Lead_generation
Initiatives to enhance the performance of firms in external environments
target customer for the organization's products and services? Where are the customers and how do they buy? What is considered "value" to the customer? Which
Strategic_management
Sale of products directly to customers bypassing middlemen
business-to-consumer (B2C) business model. The DTC is a business model of selling products directly to customers and thereby bypassing any third-party
Direct-to-consumer
twice with customer arrival rates of 20 per hour and 40 per hour then model outputs such as average wait time or maximum number of customers waiting would
Verification and validation of computer simulation models
Verification_and_validation_of_computer_simulation_models
Industry model to gauge profitability and competition
features, customer support, delivery time, and brand image isn't likely to be as damaging to profits because it will increase customer value in the product
Six_forces_model
In computer science
customer’] then if identifier is the same as identifier’ send customer’ Returned[value], else send Environment Request[Lookup[identifier’] customer’]
Actor_model_implementation
Mathematical study of waiting lines, or queues
the mean value analysis (which allows average metrics such as throughput and sojourn times) can be computed. If the total number of customers in the network
Queueing_theory
Condition that must be satisfied for an engineered work to be acceptable
capability, characteristic, or quality of a system for it to have value and utility to a customer, organization, user, or other stakeholder. The term requirement
Requirement
Systematic collection of tasks within a business
achievement of the business objective of providing a result that provides customer value. Additionally, a process may be divided into subprocesses (process decomposition)
Business_process
Algorithm for modelling sequential data
used with a baked-in prompt, such as ["You are a customer support agent..."], then the key and value vectors can be computed for the prompt, and saved
Transformer_(deep_learning)
Management of supplier-customer relationship
management of relationships between suppliers and customers to deliver the best value to the customer at the least cost to the demand chain as a whole
Demand-chain_management
Customer advocacy is a specialized form of customer service in which companies focus on what is deemed to be best for the customer. It is a change in a
Customer_advocacy
American software company
2025, Cursor acquired top engineering talent from Koala, an AI-powered customer relationship management startup, to staff a new enterprise-readiness team;
Cursor_(company)
Person serving as a visual aid
of a body. For example, a woman modelling for shoes uses her foot to model the potential customers' feet. Modelling thus is different from posing for
Model_(person)
Economic plan for businesses
their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. It can improve the overall customer experience by
Go-to-market_strategy
Statistical model for a binary dependent variable
In statistics, a logistic model (or logit model) is a statistical model that models the log-odds of an event as a linear combination of one or more independent
Logistic_regression
Economic indicator of consumer satisfaction in the US
Quality and CFI Group, Inc. The model was originally designed in 1989 for the Swedish economy (the Swedish Customer Satisfaction Barometer (SCSB)). Both
American Customer Satisfaction Index
American_Customer_Satisfaction_Index
System involved in supplying a product or service to a consumer
is a process reference model for supply-chain management, extending "from the supplier's supplier to the customer's customer". It includes delivery and
Supply_chain
Process level improvement training and appraisal program
within an organization and to external customers. In version 2.0 DEV, ACQ and SVC were merged into a single model where each process area potentially has
Capability Maturity Model Integration
Capability_Maturity_Model_Integration
Branch of marketing specialised in services
identifying or creating, communicating, and delivering value to customers and for managing customer relationship in a way that benefit the organization and
Services_marketing
Cloud computing term regarding readily-available data for consumers
Another component of the business model is about ensuring that the customers may receive and use data to improve their own value propositions (products, services)
Data_as_a_service
Product or service design process
the business relationship between the firm and its customers. Another meaning is the creation of value by ordinary people, whether for a company or not
Co-creation
to a central role in delivering customer value. The centerpiece of the EITM architecture is a unified service model delivered through a configuration
Enterprise_IT_management
Subjective evaluation of a product
value_literature_-_perceived_value_desired_value Zeithaml, V. A., Verleye, K., Hatak, I., Koller, M., & Zauner, A. (2020). Three Decades of Customer Value
Consumer_value
Service quality research tool
Ruth N.; Drew, James H. (1991). "A Multistage Model of Customers' Assessments of Service Quality and Value". Journal of Consumer Research. 17 (4): 375–384
SERVQUAL
Level of database normalization
atomic and no relation has relation-valued attributes. Precisely, Codd states that, in the relational model, "values in the domains on which each relation
First_normal_form
Tree-like structure for data
example is a "customer" record that has links to that customer's "orders", which in turn link to "line_items". The hierarchical database model mandates that
Hierarchical_database_model
Individual claim that differentiates a product or service
selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand
Unique_selling_proposition
Duration of processing of products
companies need to manage communications and information with their customers (CRM-customer relationship management), their suppliers and fulfillment (SCM-supply
Product_lifecycle
System to judge the value of sales leads
have a high Customer lifetime value & a plethora of customer data. Predictive lead scoring models enable businesses to identify high-value prospects early
Lead_scoring
Benefit provided by a good or service in an economy
is economic value the same thing as market value. If a consumer is willing to buy a good, it implies that the customer places a higher value on the good
Value_(economics)
Form of consumption tax
A value-added tax (VAT), goods and services tax (GST), or general consumption tax (GCT) is a consumption tax that is levied on the value added at each
Value-added_tax
Member of groups without whose support the organization would cease to exist
(shareholders), customers, or others. Proponents in favor of stakeholders may base their arguments on the following four key assertions: Value can best be
Stakeholder_(corporate)
Form of direct marketing
use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database
Database_marketing
Quince, an e-commerce company
“manufacturer-to-consumer” (M2C) model, in which goods are produced by partner factories and shipped directly to customers. Quince was founded in 2019 as
Quince_(company)
technology innovation, business model (or value proposition) innovation, social-organizational innovation, and demand (new customer wants, needs, aspirations)
Service_system
CUSTOMER VALUE-MODEL
CUSTOMER VALUE-MODEL
Boy/Male
Arabic, Muslim
Destiny; Dignity; Value
Boy/Male
Arabic
Value
Surname or Lastname
English
English : topographic name for someone who lived in a valley, Middle English vale (Old French val, from Latin vallis). The surname is now also common in Ireland, where it has been Gaelicized as de Bhál.Galician and Aragonese : topographic name from val ‘valley’, or habitational name from any of the places named with this word.
Girl/Female
American, British, English
Of High Value
Girl/Female
Arabic, Indian, Muslim, Parsi, Sindhi
Value; Price; Worth
Girl/Female
American, British, English, Italian
Of High Value
Boy/Male
Muslim
Value, Price
Boy/Male
Arabic, Hindu, Indian, Marathi, Muslim
Powerful; Don; Value
Girl/Female
Muslim/Islamic
Value Worth
Boy/Male
Indian
Value, Price
Boy/Male
Polish
Bringer of peace; announcing peace.
Girl/Female
Arabic
Value; Price
Boy/Male
Australian, Finnish
Rule
Boy/Male
Hindu, Indian
Value
Boy/Male
Gujarati, Hindu, Indian
Value; Inside Trueness
Girl/Female
Arabic, Muslim
Superiority; Attribute; Value
Boy/Male
Indian, Parsi
Price; Worth; Value
Boy/Male
Australian, Finnish, Swedish
Value; Worth; Benefit
Surname or Lastname
Americanized spelling of German Köster or Küster ‘sexton’ (see Kuster).English
Americanized spelling of German Köster or Küster ‘sexton’ (see Kuster).English : variant of Coster.The American military officer George Custer (1839–76) was a descendant of a German officer from Hesse by the name of Küster.
Boy/Male
Anglo, British, English, Finnish, Swedish
Valley; Usually with a Stream; From the Glen
CUSTOMER VALUE-MODEL
CUSTOMER VALUE-MODEL
Girl/Female
Hindu, Indian, Tamil
Goddess Laxmi
Girl/Female
British, English
Battle
Male
Slovene
Slovene form of Greek Sebastianos, SEBASTIJAN means "from Sebaste."
Boy/Male
Indian
Paragraph of Any Poem; Part of a Poem
Male
English
Middle English form of Anglo-Saxon Eadric, EDRIC means "rich ruler."
Boy/Male
Australian, British, English
Derived from Old English; Hereward
Boy/Male
Hindu
Born of water
Female
Norwegian
Danish and Norwegian form of Old Norse Urðr, URD means "fate."
Boy/Male
Indian
Servant of the great, Revered, Servant of the exalted (Allah)
Girl/Female
Hindu, Indian, Marathi, Sanskrit
Woman; A Pearl
CUSTOMER VALUE-MODEL
CUSTOMER VALUE-MODEL
CUSTOMER VALUE-MODEL
CUSTOMER VALUE-MODEL
CUSTOMER VALUE-MODEL
a.
According to custom; customary; usual.
imp. & p. p.
of Value
n.
A person with whom a business house has dealings; as, the customers of a bank.
n.
Precise signification; import; as, the value of a word; the value of a legal instrument
n.
Value.
n.
A peculiar person; -- in an indefinite sense; as, a queer customer; an ugly customer.
a.
Holding or held by custom; as, customary tenants; customary service or estate.
v. t.
To rate highly; to have in high esteem; to hold in respect and estimation; to appreciate; to prize; as, to value one for his works or his virtues.
v. t.
To pay the customs of.
v. t.
To be worth; to be equal to in value.
v. i.
Unsettled; unfixed; undetermined; indefinite; ambiguous; as, a vague idea; a vague proposition.
n.
One who values; an appraiser.
n.
The customary toll, tax, or tribute.
v. t.
To supply with customers.
n.
One who collect customs; a toll gatherer.
v. t.
To raise to estimation; to cause to have value, either real or apparent; to enhance in value.
v. t.
To estimate the value, or worth, of; to rate at a certain price; to appraise; to reckon with respect to number, power, importance, etc.
n.
A book containing laws and usages, or customs; as, the Customary of the Normans.
n.
The relative length or duration of a tone or note, answering to quantity in prosody; thus, a quarter note [/] has the value of two eighth notes [/].
a.
Highly regarded; esteemed; prized; as, a valued contributor; a valued friend.